Chinese Automakers See Thailand EV Boost From Government Incentives

Chinese automaker Great Wall Motor has signed an agreement with Thailand's government to slash retail prices of its electric vehicles, an executive said on Tuesday, a move aimed at boosting domestic EV sales and production.
The agreement, which involves a government subsidy and reduction in value-added tax, could save customers up to 160,000 baht ($4,779) per unit, Michael Chong, General Manager of Great Wall Motor Thailand told Reuters.
That would apply to vehicles typically priced 1 million baht, representing a saving of about 13-15%.
"This is very beneficial for our customer ... because this price is more affordable," he said at the annual Bangkok International Motor Show.
A similar agreement has also been signed with rival automaker, SAIC-CP Motor, the Thai unit of SAIC Motor Corp, the finance ministry said on Monday.
Those come as Thailand tries to incentivise EV use and preserve its status as a major regional automaker. The government is targeting production of 725,000 EV units a year, or 30% of output by 2030.
Chong said other factors like rising energy prices were also driving EV demand.
"Oil prices keep increasing, so people who buy ICE (internal combustible engine) will feel it's more expensive," Chong said, adding that EVs would help make air cleaner, something Thailand's capital has struggled with.
Great Wall Motor in 2020 took over the General Motors plant in Thailand, Asia's fourth-largest auto assembly and export hub.
Auto manufacturing accounts for about 10% of Thai gross domestic product and manufacturing jobs.
This year the firm plans to sell 20,000 units in Thailand between its two brands, the BEV Ora Good Cat and Haval SUVs, Chong added. It plans to locally produce EVs in 2024.
But the transition will take time, however, with less than 4,000 fully-electric vehicles registered in Thailand last year, and manufacturing investments still being made in conventional engines.
Those include U.S. automaker Ford, which invested $900 million to upgrade its Thai factories to build its Ranger pickup truck and Everest SUV.
"ICE is going to be around for a while," said Andrea Cavallaro, Ford Operations Director, International Market Group, adding EV technology and infrastructure has yet to be adopted across Southeast Asia.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Latest News
car&bike Team | Jun 23, 2026Hero MotoSports Completes 10 Years; Signs 18-Year-Old For Dakar ProgrammeHero MotoCorp marked 10 years of its global rally-raid programme and announced a Dakar talent programme, signing on 18-year-old supercross sensation Shlok Ghorpade.1 min read
car&bike Team | Jun 23, 2026Citroen Aircross Comfort Edition Launched; Prices Start At Rs. 9.09 LakhThe Citroen Aircross Comfort Edition will be offered in three variants - You, Plus, Plus Turbo 7S - and they are priced between Rs. 9.09 lakh and Rs. 11.99 lakh (ex-showroom).2 mins read
Jaiveer Mehra | Jun 23, 2026Xiaomi YU7 GT Sets First-Ever Driverless Car Lap Record At NurburgringXiaomi’s performance electric SUV complete a 20.8 km circuit of the Nordschleife in 10:29.483 without a driver behind the wheel.1 min read
car&bike Team | Jun 22, 2026New Renault Duster Exports Commence From IndiaRenault has begun exports of the all-new Duster from India, with the first shipment of 750 vehicles heading to South Africa.1 min read
car&bike Team | Jun 22, 2026Skoda Kodiaq RS Bookings Open In India Ahead Of LaunchThe initial allocation is capped at 50 units for India.2 mins read
Jaiveer Mehra | Jun 21, 2026Aprilia Tuono 457 Special Edition Launched At Rs 3.99 LakhNew Special Edition gets revised graphics, a new Mamba Black colour and updates to the ergonomics1 min read
Preetam Bora | Jun 15, 20262026 Yezdi Scrambler Review: The Update That Changes EverythingThe Yezdi Scrambler gets a comprehensive update with an updated engine, revised chassis, reduced weight and proper features list. Does it deliver? Here’s our take.10 mins read
Preetam Bora | Jun 10, 20262026 BMW F 450 GS Review: A True GS - But Should You Buy It?The GS badge on a BMW means something and always has. Can the new made-in-India BMW F 450 GS truly live up to that legacy? We spent a few days getting familiar with the F 450 GS to see if it’s worth a buy.12 mins read
Jaiveer Mehra | Jun 10, 20262026 Tata Altroz Long-Term Review: Initial Impressions After 45 DaysTata’s premium hatchback brings a lot to the table, but some rough edges are still apparent.4 mins read
Seshan Vijayraghvan | Jun 9, 2026Renault Duster 1.0-Litre Turbo Review: Small Engine, More Than Enough PerformanceThe Renault Duster's TCe100 engine is the 1.0-litre turbo petrol that makes 99 bhp and 166 Nm of peak torque. And it only comes with a 6-speed manual.6 mins read
Seshan Vijayraghvan | Jun 8, 20262026 Tata Tiago EV Review: Small EV Gets Big ImprovementsThe 2026 Tata Tiago EV promises a sharper design, segment-first features at sub-Rs. 10 lakh price point, and better real-world range. But does it deliver?1 min read


















































































































