Chinese Automakers See Thailand EV Boost From Government Incentives

Chinese automaker Great Wall Motor has signed an agreement with Thailand's government to slash retail prices of its electric vehicles, an executive said on Tuesday, a move aimed at boosting domestic EV sales and production.
The agreement, which involves a government subsidy and reduction in value-added tax, could save customers up to 160,000 baht ($4,779) per unit, Michael Chong, General Manager of Great Wall Motor Thailand told Reuters.
That would apply to vehicles typically priced 1 million baht, representing a saving of about 13-15%.
"This is very beneficial for our customer ... because this price is more affordable," he said at the annual Bangkok International Motor Show.
A similar agreement has also been signed with rival automaker, SAIC-CP Motor, the Thai unit of SAIC Motor Corp, the finance ministry said on Monday.
Those come as Thailand tries to incentivise EV use and preserve its status as a major regional automaker. The government is targeting production of 725,000 EV units a year, or 30% of output by 2030.
Chong said other factors like rising energy prices were also driving EV demand.
"Oil prices keep increasing, so people who buy ICE (internal combustible engine) will feel it's more expensive," Chong said, adding that EVs would help make air cleaner, something Thailand's capital has struggled with.
Great Wall Motor in 2020 took over the General Motors plant in Thailand, Asia's fourth-largest auto assembly and export hub.
Auto manufacturing accounts for about 10% of Thai gross domestic product and manufacturing jobs.
This year the firm plans to sell 20,000 units in Thailand between its two brands, the BEV Ora Good Cat and Haval SUVs, Chong added. It plans to locally produce EVs in 2024.
But the transition will take time, however, with less than 4,000 fully-electric vehicles registered in Thailand last year, and manufacturing investments still being made in conventional engines.
Those include U.S. automaker Ford, which invested $900 million to upgrade its Thai factories to build its Ranger pickup truck and Everest SUV.
"ICE is going to be around for a while," said Andrea Cavallaro, Ford Operations Director, International Market Group, adding EV technology and infrastructure has yet to be adopted across Southeast Asia.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Latest News
car&bike Team | May 7, 2026Maruti Suzuki Eeco Gets New ‘Star Edition’ Accessory PackageMaruti Suzuki has introduced a new Star Edition package for the Eeco, offering 18 accessories worth Rs 20,000.1 min read
car&bike Team | May 7, 2026Volkswagen Golf GTI Edition 50 Becomes Fastest FWD Production Car At NurburgringIn its second run at the Green Hell, Volkswagen’s Golf GTI Edition 50 lapped the circuit in 7:44.523 minutes.1 min read
Jaiveer Mehra | May 7, 2026Lexus TZ Electric SUV Unveiled; 3-Row SUV Offers Up To 530 km RangeLexus’ first-ever three-row electric SUV shares its underpinnings with the new Toyota Highlander EV unveiled earlier in the year.1 min read
car&bike Team | May 7, 2026Royal Enfield To Set Up New Two-Wheeler Manufacturing Facility In Andhra Pradesh At A Cost Of Rs 2,200 CroreThe new facility is expected to add 9 lakh units to RE’s annual production capacity.2 mins read
car&bike Team | May 6, 2026Harley-Davidson Sprint To Be Introduced Based On Made-in-India X440Harley-Davidson is set to introduce affordable models including a 440 cc global model and a new Sportster in a bid to kick-start turnaround.3 mins read
car&bike Team | May 6, 2026TVS iQube S 4.7 kWh Launched At Rs 1.54 LakhThe 4.7 kWh battery pack option is only offered on the S trim of the iQube.2 mins read
Jafar Rizvi | May 3, 2026River Indie Gen 3 Long Term Report: 1 Month, 400 km AfterAfter a month and 400 km, the River Indie impresses with its utility-first approach, smooth ride and standout design, despite a few everyday usability compromises.8 mins read
Bilal Firfiray | May 2, 2026Volkswagen Taigun Facelift Review: Still The Driver’s SUV, But Improved!The updated Volkswagen Taigun gets a new 8-speed automatic, a refreshed design, and added features. But does it still deliver the best driving experience in the C-SUV segment?5 mins read
Shams Raza Naqvi | Apr 29, 2026Toyota Innova Hycross Vs Mahindra XEV 9S: Choosing The Right Three Row Family MoverIn a battle of three-row cars the electric Mahindra XEV 9S takes on the Toyota Innova Hycross. Which one ticks more boxes?1 min read
Janak Sorap | Apr 26, 2026BMW F 450 GS First Ride Review: Almost A Proper GS With Big Bike DNANew 420cc twin, premium build, feature-loaded and Easy Ride Clutch — but does it deliver where it truly matters?8 mins read
Seshan Vijayraghvan | Apr 25, 20262026 MG Majestor Review: Bold, Feature-Packed And Off-Road ReadyWe spent time with the MG Majestor to see how much of an improvement it is over the Gloster, and whether it can take on the segment leader – Toyota Fortuner.9 mins read




















































































































