Chinese Automakers See Thailand EV Boost From Government Incentives

Chinese automaker Great Wall Motor has signed an agreement with Thailand's government to slash retail prices of its electric vehicles, an executive said on Tuesday, a move aimed at boosting domestic EV sales and production.
The agreement, which involves a government subsidy and reduction in value-added tax, could save customers up to 160,000 baht ($4,779) per unit, Michael Chong, General Manager of Great Wall Motor Thailand told Reuters.
That would apply to vehicles typically priced 1 million baht, representing a saving of about 13-15%.
"This is very beneficial for our customer ... because this price is more affordable," he said at the annual Bangkok International Motor Show.
A similar agreement has also been signed with rival automaker, SAIC-CP Motor, the Thai unit of SAIC Motor Corp, the finance ministry said on Monday.
Those come as Thailand tries to incentivise EV use and preserve its status as a major regional automaker. The government is targeting production of 725,000 EV units a year, or 30% of output by 2030.
Chong said other factors like rising energy prices were also driving EV demand.
"Oil prices keep increasing, so people who buy ICE (internal combustible engine) will feel it's more expensive," Chong said, adding that EVs would help make air cleaner, something Thailand's capital has struggled with.
Great Wall Motor in 2020 took over the General Motors plant in Thailand, Asia's fourth-largest auto assembly and export hub.
Auto manufacturing accounts for about 10% of Thai gross domestic product and manufacturing jobs.
This year the firm plans to sell 20,000 units in Thailand between its two brands, the BEV Ora Good Cat and Haval SUVs, Chong added. It plans to locally produce EVs in 2024.
But the transition will take time, however, with less than 4,000 fully-electric vehicles registered in Thailand last year, and manufacturing investments still being made in conventional engines.
Those include U.S. automaker Ford, which invested $900 million to upgrade its Thai factories to build its Ranger pickup truck and Everest SUV.
"ICE is going to be around for a while," said Andrea Cavallaro, Ford Operations Director, International Market Group, adding EV technology and infrastructure has yet to be adopted across Southeast Asia.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Trending News
3 mins readWill The Kawasaki W230 Be Launched In India?
Latest News
car&bike Team | Dec 24, 2025Updated Bajaj Pulsar 150 Launched At Rs 1.09 Lakh: Gets LED Lighting, New ColoursThe Pulsar 150 is offered in three variants with prices topping out at Rs 1.15 lakh (ex-showroom).2 mins read
Janak Sorap | Dec 24, 20252026 Kawasaki Ninja 650 Launched at Rs 7.91 LakhWith E20 compliance, the 2026 Ninja 650 receive a new colour update and a premium price tag.1 min read
Jafar Rizvi | Dec 24, 2025Listed: Car Manufacturers That Will Hike Prices From January 2026Based on the announcements made so far, the price increase across car models is expected to range between 2 and 3 per cent.3 mins read
car&bike Team | Dec 24, 2025KTM RC 390 Discontinued Globally, Remains On Sale In IndiaThe KTM RC 390 will continue to be offered on sale in India, where it is manufactured and there’s still strong demand for the model.2 mins read
car&bike Team | Dec 23, 2025India Bike Week 2025 In Pictures: Highlights From Edition 12The 12th Edition of IBW was held on December 19 and 20, and if you missed this year’s festival, here is a recap of all that happened.3 mins read
Amaan Ahmed | Dec 23, 2025Tata To Enter Rs 40 Lakh Passenger Car Market With First Avinya Electric SUV In End-2026Set to be one of three EV launches from Tata Motors next year, the first in the Avinya series of electric vehicles will catapult the Pune-based carmaker into uncharted market territory, as it will be the most expensive Tata yet.1 min read
Jafar Rizvi | Dec 24, 2025MG Windsor EV 38 kWh Long-Term Report: IntroductionThe Windsor EV has joined our garage, and before it settles into daily duty, I took it out to get a sense of what living with an electric car is like.4 mins read
Seshan Vijayraghvan | Dec 23, 20252026 Kia Seltos Review: Formula Is Spot On, But Is The Timing Right?The 2nd-gen Kia Seltos has arrived, but it has the challenge of facing strong rivals like the Victoris and Sierra. The question is simple - Does it still have what it takes?9 mins read
Seshan Vijayraghvan | Dec 22, 20252026 Tata Harrier & Safari 1.5 Hyperion Review: By The Power Of Petrol!The new Tata Harrier and Safari petrol packs a new 1.5-litre TGDI Hyperion engine, but is it an ideal alternative to the diesel version?7 mins read
Bilal Firfiray | Dec 19, 2025Maruti Suzuki e-Vitara Review: Worth The Wait?After a long wait, the first-ever electric Maruti Suzuki is here. It’s the e-Vitara, and it comes with a few promises. But arriving this late, is it worth the wait? Or is it a case of too little, too late?9 mins read
Bilal Firfiray | Dec 18, 2025Mercedes-Benz G450d: The Subtle Power of EvolutionThe Mercedes-Benz G 450d evolves subtly with more power, improved efficiency, and modern tech, while staying true to the timeless G-Class design. And character.4 mins read



















































































































