Ducati Ends 2021 With Highest Sales In Brand's History

In 2021, Ducati recorded the highest sales in the brand's 95-year history, delivering a record 59,447 motorcycles to customers around the world. This is a 24 per cent increase in annual sales over 2020, when Ducati had despatched 48,042 bikes, and a 12 per cent increase over 2019, when Ducati had despatched 53,183 motorcycles. Among the top-selling models in 2021 is the new Ducati Multistrada V4, the Scrambler 800 line-up, and the new Ducati Monster. The record sales numbers were achieved despite the unpredictable situation generated by the supply crisis, Ducati said in a statement.

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Claudio Domenicali, CEO, Ducati attributes the record sales to the desire to excel from Ducati employees, despite market challenges, as well as the global pandemic.

"2021 was a magical year for Ducati. We delivered over 59,000 motorcycles, a number never achieved before in 95 years of the company's history. We also won the title of MotoGP Constructors' World Champion for the second consecutive year, and we started the electric era of our company with the V21L prototype, which foresees the bike that will race in the MotoE championship from 2023. The pandemic, which is still underway, in addition to generating so much suffering, has also made activities more complex, forcing us to conduct a continuous internal reorganization. Supply chains created delivery delays for which I want to apologize to all Ducatisti, thanking them for their patience," said Claudio Domenicali, CEO, Ducati.

"Despite all these difficulties, the desire to excel of our employees here in Borgo Panigale and in our subsidiaries around the world helped us to achieve these record results. We are investing in an extremely ambitious growth path that will lead the company to improve even further, by entering new market segments. With the DesertX we will have from this year on an extremely attractive proposal for adventure fans, and other ambitious projects are currently in development. The core values of the brand - Style, Sophistication, Performance and Trust - are more current than ever. Future growth will take place in compliance with these values, offering our enthusiastic customers products that are increasingly representative with a unique mix of beauty, technology and distinctiveness, such as the best of Made in Italy."

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The Ducati Multistrada V4 is powered by the V4 Granturismo engine, which makes 168 bhp, 125 Nm. Visually, the Ducati Multistrada V4 looks somewhat similar to the v-twin models with a familiar face, complete with the small beak below the LED headlight.

In 2021, the United States became the country with the most Ducati motorcycles sold, with 9,007 bikes, a 32 per cent improvement over 2020 sales. Ducati's home market of Italy came in second place in terms of sales, with 8,707 motorcycles. Sales in Germany grew 11 per cent with 6,107 units, and the Chinese market grew 21 per cent, with 4,901 motorcycles. Sales in France grew 12 per cent with 4,352 motorcycles, and UK sales grew 30 per cent with 2,941 motorcycles. Ducati sold 9,957 units of the Multistrada V4 in 2021, followed by the Ducati Scrambler 800 range with 9,059 units, and the new Monster, with 8,734 units.