Hyundai Motor To Debut Luxury Genesis Brand In Europe This Summer
By Carandbike Team
1 mins read
Published on May 5, 2021
South Korea's Hyundai Motor Co said on Tuesday it will launch its premium brand Genesis in Europe this summer, debuting its flagship sedan and sports utility vehicle (SUV) in one of the world's fastest growing electric vehicle markets. Genesis, which launched as Hyundai's standalone luxury division in 2015 to compete with premium brands like BMW, Mercedes and Lexus, said it will sell both conventional and electric models in the region.
"The Electrified G80 will be the first all-electric Genesis to arrive in Europe. A further two battery electric cars will follow, providing European customers with a choice of three Genesis zero-emission cars within the first year," Genesis Motor Europe said in a statement.
The unit said orders will open for the Genesis G80 sedan and the Genesis GV80 SUV in June, with the new G70 sedan and GV70 SUV following soon after.
"While Genesis cars are now at a level right below Lexus cars in the U.S. market, it would take some time for them to stand out in Europe as a luxury brand, considering competition among prominent European brands," said Lee Seung-hwan, an analyst at Daishin Securities.
Lee said however the Genesis brand has room to grow in the European market as they could offer more cost-competitive EVs than other European carmakers.
Sales of electric and plug-in hybrid cars in the European Union almost trebled to over 1 million vehicles last year, accounting for more than 10% of overall sales, data from the European Automobile Manufacturers Association (ACEA) showed.
As carmakers began rolling out new EVs to meet environment regulations, Volkswagen AG, Europe's biggest automaker, unveiled its ID.3 and ID.4 models, while premium brands such as BMW, Mercedes and Audi launched high-end versions.
In the first quarter, sales of Genesis cars jumped 165% in South Korea and more than doubled from a year earlier in the United States, according to Hyundai sales data. The brand launched last month in China.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Last Updated on May 5, 2021
Great Deals on Used CarsView All Used Cars
- 9,800 km
- 46,630 km
- 17,459 km
- 53,232 km
- 29,000 km
- 32,400 km
- 85,500 km
- 73,810 km
- 36,800 km
- 65,400 km
Popular Hyundai Models
-2958 second ago
The ministry aims to introduce free medical treatment for injured accident victims in the next three to four months
-1338 second ago
Greaves Electric Mobility has collaborated with Kedia Organisation and is setting up its first dealership in Teku, Kathmandu
-520 second ago
With the launch slated for 2024, the Lamborghini Urus PHEV was spotted testing at the gruelling Nurburgring race track.
-123 second ago
The Urban SUV concept is the first in a line of 6 EVs, which the company says will be revealed toward the first half of 2024
57 minutes ago
CFMoto revealed a new mid-size in-line triple engine at EICMA 2023 and now the specifications of the engine have been revealed.
2 hours ago
India Kawasaki is all set to revive a popular motorcycle name at the upcoming India Bike Week 2023. Hint! It is likely to be a cruiser motorcycle, that was on sale in India many years ago.
4 hours ago
The Mercedes-Maybach GLS 600 was gifted to the actor by her husband, Vignesh Shivan on her birthday
4 hours ago
Hyundai has presented the Ioniq 5 to Shah Rukh Khan to commemorate the 25-year-long association with the brand. It will be the first electric vehicle in his car collection.
6 hours ago
The recall, initiated due to concerns over the manufacturing of certain components, aims to inspect and replace the affected parts
23 hours ago
Prices for the Aprilia RS 457 could be announced at India Bike Week 2023, while deliveries are likely to begin from early 2024 onwards
2 hours ago
Images of the next-generation Hyundai i20 have recently surfaced online, and this time around a couple of prototypes of the car have been spotted testing in India. Unlike the previously seen spy photos of the new-gen Hyundai i20, which features alloy wheels, the cars in these latest images are running on steel wheels with hub caps, but we do get a much closer look at the front section of the car.
3 days ago
New tech moves the EV's reduction gear into the wheel hub allowing for more compact electric motors and greater space efficiency
The updated Tesla Model 3 gets the “Active Hood” feature to reduce pedestrian injuries in the event of a collision
New virtual race car will join the growing list of cars featured in the latest Gran Turismo video game
The new platform will largely use local components and has been dubbed the ‘A Main Platform’ with the first electric vehicle set to roll out in 2026, specifically for the Chinese market.