Magenta Power Launches New Business Associate Program To Set-Up Low Cost EV Charging Stations

Magenta Power says the new initiative will help set-up a base for 300 new entrepreneurs (Image use for representation purpose)

Commenting on this occasion, Bhavana Srivastava, Client Services Head - Magenta Power said, "This associate program has been created to develop entrepreneurs in EV charging and in turn generate employment using the EVSE hardware and software technology which we have built over last 2 years specifically to solve Indian EV charging challenges. I call it the ecopreneur program - creating employment with a focus on sustaining the environment. The microservices based charging software platform we have developed especially for the Indian ecosystem allows a democratised approach to EV charging infrastructure and we believe we will positively impact the lives of 300 entrepreneurs directly and the larger EV ecosystem as a whole . The adoption of EV in India will not be driven by large capital-intensive charging networks but micro charging platforms. We have been working with several EV manufacturers to design this program. As the country emerges from the pandemic and economic crisis, it is important for new technologies like EV to provide an employment base and at the same time create the much-needed infrastructure."