Maruti Suzuki Launches Mobility And Automobile Innovation Lab

Maruti Suzuki India Limited today launched a program - Mobility & Automobile Innovation Lab (MAIL) to promote innovation in India in the automobile and mobility space. The initiative will help in identifying innovative and cutting edge solutions through start-ups, which are futuristic and customer oriented. The program will provide a platform to the budding talent in India to showcase their entrepreneurial capabilities at a national level.

Explaining about the program, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India said, "The Indian Automobile industry is constantly evolving. The need of the hour is to have a relentless approach towards promoting a culture of innovation. This initiative will help Maruti Suzuki leverage the innovation capability of startups to provide unique solutions in the mobility and automobile space. Through MAIL, Maruti Suzuki offers a platform for startups to showcase their capabilities and come up with next-generation ideas in the areas of Connected cars / Shared mobility / Autonomous cars / Electric vehicle and its Infrastructure etc. Select a few startups would get an opportunity to do a Proof of Concept (Pilot) with Maruti Suzuki."

For this initiative, Maruti Suzuki has partnered with GHV Accelerator, an Indo-Japanese early-stage seed fund with proprietary accelerator program and industry co-creation program.