Ducati Launches Ducati Unica Factory Custom Program

Ducati has launched the Ducati Unica factory custom program, aimed at creating factory custom Ducati motorcycles which will be unique and exclusive for their owners. With Ducati Unica, Ducati owners can have access to the Centro Stile Ducati and realise their dream to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world. Ducatisti who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customisation project.

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The Ducati Unica factory custom program gives Ducatisti access to designers and technicians at the Centro Stile Ducati to create their own unique motorcycle.

With the support of the professionals of the Ducati Unica team, the customisation process will be outlined, defining every detail, including precious materials, dedicated finishes, special colours and Ducati Performance accessories. Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.

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"Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person's individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride," said Andrea Ferraresi, Centro Stile Ducati Director.

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Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability. The Ducati Unica program is extended worldwide, and applicable to the Ducati and Ducati Scrambler range. Those interested in creating their own unique Ducati can contact their nearest Ducati dealership to obtain the information necessary to request access to the program. However, Ducati says that the company can only accept an extremely limited number of requests each year, and those considered to be in line with the values of the brand.