Government Should Set End Goals, Allow Industry Freedom To Achieve It: Maruti Suzuki

At the annual ACMA conclave, Maruti Suzuki's, Managing Director, CEO, Kenichi Ayukawa, said that the government should set targets for the industry and should allow the players the freedom to achieve the said target. Speaking at the ACMA conclave today Ayukawa mentioned, "If the government sets targets on the end-goals and allows freedom to the industry players to choose the technology that is best suited to achieve the end-goals. Such "technology-agnostic approach" will give the freedom for technology-choice while keeping focus on the target."
It has not been an easy ride for the automotive industry in India as the sales slump continues and the manufacturers have to make production corrections to make sure that the supply is as per the demand. Giving a free-hand to industry players will certainly bring out the competitive spirit in each and every manufacturer but then again it won't be a level playing field for those who cannot afford to invest in technology right away. But with BS6 norms kicking in in April 2020, there has been a level of standardization across the board as far as far emission norms, safety and security is concerned.
This of course means that the components will need to be developed to meet the demand of the changing industry too and Ayukawa makes it quite clear that the OEMs will help the component manufacturers evolve. He said, "Let me assure you that as OE manufacturers, we will try to continuously study the environment and communicate the technology expectations from our component suppliers."
There's a lot to be done for the revival of the auto industry in the country and the sector has sought help from the government. The government has heard this call for help and meetings with the GST council as also recommendations from the Union Minister of Transport, Nitin Gadkari, will create a better environment for the auto industry in India.
Trending News
Latest News
Carandbike Team | Dec 5, 2025Bajaj Pulsar N160 Variant With Gold USD Fork, Single Seat IntroducedThe new variant of the Pulsar N160 is priced at Rs. 1.24 lakh and aimed at offering more comfort and practicality with the single-piece seat.2 mins read
car&bike Team | Dec 4, 2025Tata Harrier EV Fords Beas River In Red Bull Extreme StuntRed Bull is putting the Tata Harrier EV through some extreme stunts as part of a recent collaboration with Tata Motors.1 min read
Jafar Rizvi | Dec 4, 2025BMW F 450 GS, Brixton Storr 500 Will Not Debut At India Bike Week 2025Soon after IBW confirmed its venue and dates -- following weeks of uncertainty -- two major participants pulled out of showcasing their new models at the event.2 mins read
Jaiveer Mehra | Dec 4, 2025Kia Previews Sleek New Coupe Concept: A Successor To The Stinger?The futuristic four-door coupe could preview a spiritual successor to the Stinger sports sedan or become a technological showpiece for the brand’s future technologies for its upcoming models.1 min read
car&bike Team | Dec 4, 2025Ducati Watches Now On Sale In India; Priced From Rs 15,000In partnership with Titan, Ducati has launched 43 watches as part of its latest collection.1 min read
Shams Raza Naqvi | Dec 3, 2025Lexus RX Gets A More Affordable Exquisite Trim, Prices Start At Rs. 90 LakhThe new Lexus RX 350h gets some exclusive features and different theme in the cabin.1 min read
Girish Karkera | Dec 4, 20252026 Honda Prelude First Drive: Domesticated Civic Type RA sporty-looking coupe built to give customers a taste of performance but not at the expense of everyday practicality.5 mins read
Seshan Vijayraghvan | Nov 29, 2025Mahindra XEV 9S First Drive Review: Big Electric SUV, Bigger ExpectationsThe XEV 9S lands at a time when the EV crowd is growing fast. It’s a big, born-electric, three-row SUV that starts under 20 lakh. It sits close to the XUV700 in size, but the brief is very different. Here’s what it’s like on the road.11 mins read
Bilal Firfiray | Nov 26, 2025Tata Harrier EV vs Mahindra XEV 9e: Battle Of India’s Electric TitansWhen India made two electric SUVs battle it out, the winner is the buyer. They get a choice to take home what’s best suited for them – and read on to find out which one is better for YOU.1 min read
Janak Sorap | Nov 19, 2025Hero Xpulse 210 Vs Kawasaki KLX 230 Comparison Review: Dual-Sport DilemmaWith a price difference of just Rs 12,000, which of the two dual-sport motorcycles is meant for you?1 min read
Jaiveer Mehra | Nov 17, 20252025 Toyota Land Cruiser 300 Review: Beast From The EastThe Land Cruiser name may have a long and storied history, but does it fit the bill for an Rs 2 crore-plus SUV in India?13 mins read


































































































































