Harley-Davidson India Expands In Smaller Cities With First Concept Store
By Sameer Contractor
1 mins read
Published on August 9, 2017
- The HD concept store has a bike display, customer lounge, service setup
- The Harley-Davidson concept store is spread across 3000 sq.ft.
- The Harley concept store also offers after sales and service support
Expanding its base in smaller cities, Harley-Davidson inaugurated its first concept store in India in Kolhapur. Christened as 'Warrior Harley-Davidson', the concept store has been designed to accommodate Harley's customer experience program on a smaller scale. The Harley-Davidson concept store has been specifically designed for Tier II and III cities where the company does not have retail presence. Instead, such outlets will help improve accessibility for customers with respect to sales and service requirements. Not just Harley, but other manufacturers too have taken this route especially when expanding in new markets.
(The Harley-Davidson concept store has a bike display area, lounge and service setup)
Also Read: Bajaj Auto, Triumph Motorcycles Announce Global Partnership
The Warrior Harley-Davidson concept store has been opened at 1/B 2 NH 4 A/P Sarnobatwadi, Kolhapur, Maharashtra. In an area of 3000 sq. ft., the store houses a bike display, PA and GM display, a customer lounge and service setup. Kolhapur boasts of about 100 Harley owners at present in and around the city and the concept store is expected to bring a substantial hike in that number as after sales support become accessible.
That said, for a brand-driven company like Harley-Davidson, the new concept store will also be instrumental in creating awareness about the brand itself; as well as give an opportunity to potential customers to a part of HOG (Harley Owners Group) events.
Commenting on the launch, Harley-Davidson, VP and MD - International Markets, Marc McAllister said "Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier II and III cities and expansion to these markets is an important part of our strategy. Our first concept store is step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle."
Also Read: Harley-Davidson Sales Slip In Second Quarter
However, Harley isn't the first manufacturer to offer something like this in India. The idea of concept stores have been implemented by other manufacturers including Royal Enfield as well as Piaggio. Beyond the motorcycle dealerships, Royal Enfield has apparel stores across India that are more of lifestyle outlets and retail everything from riding gear to apparel. In fact, RE also has a concept of Exclusive stores globally similar to that of Harley, which is intended to help the company establish its presence in the respective market.
Meanwhile, Piaggio India has opened the Motoplex range of dealerships in the country since 2015, keeping up with the company's global outline of opening lifestyle motorcycle dealerships that serve as brand builders as well as retail outlets for Aprilia, Moto Guzzi and Vespa. More recently, Yamaha Motor India opened its first ever scooter boutique store in Chennai, Tamil Nadu, and calls it a one stop solution for both scooters and fashion.
Last Updated on August 10, 2017
Great Deals on Used CarsView All Used Cars
- 22,376 km
- 47,549 km
- 76,000 km
- 76,000 km
- 62,500 km
- 81,000 km
- 85,000 km
- 45,028 km
- 41,000 km
- 80,000 km
Popular Harley-Davidson Models
-16576 second ago
Enyaq 85 SUV offers over 560 kms of range while the coupe variant sees range increased to over 570 km.
-15904 second ago
The latest spy shots of the Tata Punch EV reveal the new LED DRL design on the offering, while the all-electric offering is expected to bring comprehensive upgrades.
-15900 second ago
This support initiative will run for 10 days from 8 December to 18 December for customers of Tamil Nadu, Andhra Pradesh and Puducherry affected from the flash floods
-14734 second ago
The manufacturer also said that it would hike the prices of its commercial vehicle range
-10456 second ago
The motorcycle is powered by a 457 cc parallel-twin engine that churns out 47 bhp of max power
-8917 second ago
Tata Motors will extend the vehicle warranty of customers affected by Cyclone Michaung, while the company is taking additional measures to improve accessibility to service their vehicles
-2055 second ago
Along with monetary aid, Hyundai Motor India Foundation is also working with the state government to delivery emergency relief and essential commodities
-1135 second ago
The carmaker said that rising input costs necessitated the revision in pricing.
36 minutes ago
Jawa Yezdi motorcycles is holding a mega service camp in Cochin, Kerala from December 14-17 for owners to get free check-ups
1 hour ago
American-owned Trackhouse, led by Justin Marks and musician Pitbull, to replace RNF on the starting grid for 2024.
1 month ago
Harley-Davidson is offering a massive discount of Rs. 5.3 lakh on the Nightster Special.
1 month ago
Harley-Davidson is offering discounts on the Pan America, Nightster and Sportster S. However the discount is only applicable on 2022 model year bikes
1 month ago
The 10th edition of India Bike Week is scheduled to take place on December 8 and 9
1 month ago
The next new made-in-India Harley-Davidson will be a scrambler based on the Harley-Davidson X440, which will be launched in 2024, carandbike has learnt.
1 month ago
Deliveries of the Harley-Davidson X440 motorcycles began on October 15, and are currently underway at about 100 dealerships, including Harley-Davidson and select Hero MotoCorp outlets, across India.