Hyundai Launches Traffic Safety Campaign in India

The Hyundai Motor Group's corporate social responsibility (CSR) strategy comprises of 4 main points of focus - 'Safe Move, Green Move, Happy Move and Easy Move.' The newly launched Safe Move aims to impart and spread proper traffic and road safety education among younger age-groups. The initiative will be spread by using online and offline engagement methods. Hyundai's long-term brand ambassador, Shah Rukh Khan will also be participating in the company's latest CSR program. He became the Korean company's brand ambassador way back in 1998 and has played a big role in increasing Hyundai's public outreach.

Part of the Safe Move - Traffic Safety Campaign will be the South Korean, animated educational TV series called Robocar Poli which will be aired on the children's TV channel, Hungama. Along with the 26 episodes of the TV series, messages from the Minister of Shipping, Road Transport and Highways, Nitin Gadkari, and from Hyundai's Corporate Brand Ambassador and Bollywood superstar, Shah Rukh Khan, will also be aired.

Besides the televised aspects, HMIL's safety initiative also involves special school contact and resident welfare association (RWA) programs to spread the word and importance of proper traffic safety in multiple cities across the country. The contact programs will initially be launched in Delhi, Mumbai, Chennai, Kolkata and Ahmedabad and will aim to use fun methods of interaction to connect with the targeted audience. The School Contact programs will be rolled out in 40 schools and will keep children engaged by use of a specially created flash card based board game called TruDO. The RWA programs will cover 200 residential units in the said 5 cities where both children and parents will be encouraged to participate and learn more about proper road safety practices.

The third channel of engagement involves a specially designed children's website that will help promote better traffic and road awareness among kids. The website is called 'Kids Hyundai' and can be visited by clicking the following link- www.kids.hyundai.co.in.

Speaking with regards to the company's latest initiative, Shri Vijay Chhibber, Secretary of Department of Road Transport and Highways, said," Such a CSR activity by the Auto Industry will go a long way in meeting the Indian commitment towards achieving the United Nations decadal goals for Road Safety, which were very recently the subject matter of discussion at the 2nd world congress at Brasilia."