Maruti Suzuki Partners With IndianOil To Add More Benefits To Its Rewards Programme
By Seshan Vijayraghvan
2 mins read
Published on September 14, 2022
- Maruti and IndianOil have collaborated for the former's rewards programme.
- Maruti aims to aims to strengthen the value proposition of its rewards programme.
- The partnership will be valid across all IndianOil fuel stations pan India.
Maruti Suzuki India has entered a partnership with Indian Oil Corporation (IOC) to add more benefits to its loyalty programme - Maruti Suzuki Rewards. With this collaboration the carmaker aims to strengthen the value proposition of its rewards programme by providing its customers benefits pertaining to convenience and value across almost 35,000 IndianOil fuel stations across the country. The company says that the partnership will be valid across all IndianOil fuel stations pan India and will provide a bouquet of services to customers.
As right now the collaboration is in its nascent stage, the services are limited. Effective immediately, all Maruti Suzuki Customers using the Maruti Suzuki Rewards mobile application will be able to search for and navigate to nearby fuel/CNG stations. Additionally, members will also get the latest updates on the CNG fuel pump network of multiple city gas distribution (CGD) companies. However, going forward, the partnership will seek to add more value-based rewards for customers.
Members will also get the latest updates on the CNG fuel pump network of multiple city gas distribution (CGD) companies.
Commenting on the partnership, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India, said, “Continuing with the core thought of customer centricity, the partnership with IndianOil will further strengthen the Maruti Suzuki Rewards program and enrich our 7 million plus Maruti Suzuki Rewards customers with higher benefits. With IndianOil’s vast reach of more than 35,000 fuel stations across India, Maruti Suzuki rewards customers will further experience a much more integrated re-fuelling experience. It will help build a stronger connect with customers by providing a premium, reliable and benefit-driven post-purchase experience.”
Sandeep Makker, Executive Director (Retail Transformation), IndianOil said, “We are delighted to partner with Maruti Suzuki India Limited for Maruti Suzuki Rewards program.” Elaborating further on this collaboration he added, “This partnership will give us systematic inroads and help us increase penetration into passenger car segment and transform the fuelling experiences. By developing proper synergy, both the partners can blend their valuable expertise and resources to create seamless and distinct offerings for their customers.”
The partnership will be valid across all IndianOil fuel stations pan India and will provide a bouquet of services to customers.
Right now, more than 30 million transactions are carried out IndianOil fuel stations every single day. And with this partnership Maruti wants to make its loyalty programme more rewarding, convenient, and more enriching for its customers. In our view, the navigation features can certainly be useful feature during road trips or when you are at remote locations, however, many mainstream navigation apps like Google Maps already offer such information. The company will certainly need to come out with some more tangible benefits like for this partnership to become a success. One option could be to allow customers to use reward point to buy fuel.
Last Updated on September 14, 2022
Great Deals on Used CarsView All Used Cars
- 57,276 km
- 28,212 km
- 32,400 km
- 72,000 km
- 73,810 km
- 72,000 km
- 36,800 km
- 85,500 km
- 65,400 km
- 7,300 km
-329 second ago
A strong push during the festive season helped Ola Electric achieve its highest-ever monthly sales, retaining its number-one position in the market.
33 minutes ago
Gauhar Khan and her husband, Zaid Darbar, were pictured together at the dealership in Mumbai while taking delivery of their new Mercedes.
45 minutes ago
Hero MotoCorp’s cumulative sales for November 2023 stood at 491,050 units, witnessing a 25.61 per cent increase year-on-year
1 hour ago
1 hour ago
The bikemaker’s cumulative motorcycle sales for the year 2023 stood at 621,672 units, reflecting a 13 per cent increase.
2 hours ago
In the previous month, the automaker sold a total of 11,891 units, marking a growth of 24 per cent as compared to the same month last year.
3 hours ago
At present, India’s largest carmaker holds just a little over 2.06 lakh open bookings, nearly a third of which are for the Ertiga.
4 hours ago
New variant of the Chetak scooter gets some changes as compared to the Premium variant currently on sale.
5 hours ago
The cumulative sales for the Calendar Year 2023 reached 2,10,497 units - a 40 per cent growth over 2022
5 hours ago
While sales were up in comparison to November 2022, Ather reported a 7 per cent decline in sales as compared to October 2023
-1576902 second ago
Replying to customer concerns about S-Presso's safety standard, post the Global NCAP crash results, Suzuki Auto South Africa's official handles have commented on social media saying that the model sold there are safer than the ones sold in India.
22 hours ago
Now in its 10th year on sale, Maruti’s compact sedan found the least amount of takers this year in the month of November.
1 day ago
Maruti continued to see strong demand in the utility vehicle and van segments, though small car sales continue to sag.
2 days ago
The fourth-generation Maruti Suzuki Swift is expected to launch in India in 2024 and the latest spy shots show more details on the upcoming offering.
4 days ago
Maruti Suzuki announces an imminent price hike across its vehicle lineup.