Royal Enfield Focusses On Quality Ahead Of 650 Twins Launch

Senior Royal Enfield officials are working hard to ensure that the soon-to-be-launched 650 twins, the Royal Enfield Interceptor and the Royal Enfield Continental GT 650, do not face any problems with quality once they are launched. Royal Enfield's Head of Product Development, Simon Warburton admitted that multiple issues had led to the Royal Enfield Himalayan adventure bike to be temporarily withdrawn from sale in India, adding that the company will ensure that the same doesn't happen to Royal Enfield's new models, including the 650 Twins and the Royal Enfield Thunderbird 500X.

(By mid-2018, RE will launch the most anticipated new motorcycles, the 650 twins)

Also Read: Royal Enfield Interceptor and Continental GT 650 India Launch Details Revealed

Speaking to journalists at Royal Enfield's UK Technological Centre in Bruntingthorpe, Warburton said Royal Enfield is "putting enormous focus on quality" and that the new factories had "much better quality systems" with "better equipment" on the assembly line, adding that the "checks and balances put in and the in-house manufacturing processes are better."

(The RE 650 Twins were unveiled at the EICMA 2017)

"We recognise the need to improve from where we were. No question about that," he added. "There's an enormous focus on quality right now. It's a really tough regime at the moment."

Warburton, a former Product Manager at Triumph Motorcycles, said the Himalayan had been withdrawn from the Indian market to address a number of issues, which were resolved before the bike was finally launched in the UK.

(The RE 650 Twins were developed with inputs from new Technological Centre at Bruntingthorpe, UK)

Also Read: EICMA 2017: Royal Enfield Interceptor 650 Twin And Continental GT 650 Twin Revealed

Royal Enfield will be launching three new models in 2018, first the Royal Enfield Thunderbird 500X, a variant of the Thunderbird cruiser, but with new features and equipment, including alloy wheels, a newly designed seat and a blacked out look. The Royal Enfield Thunderbird 500X is expected to be launched sometime in February 2018. Then, by mid-2018, Royal Enfield will be launching the most anticipated new motorcycles, the 650 twins, in the Royal Enfield Interceptor and the Royal Enfield Continental GT 650.