It is certainly a good time to be a Royal Enfield fanatic as the cult motorcycle brand has been redefining its niche one product at a time. After the bold attempt at bringing back cafe racers with the Continental GT and building India's first mass produced adventure tourer - Himalayan, the Eicher Motors owned manufacturer now plans to make its entry in the mid-size motorcycle segment to rival big names like Harley-Davidson, Triumph and the likes. Interestingly, the wait for the big RE won't be long as the bike will be launched as early as next year.
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Royal Enfield has time and again conveyed its aim to become the global leader in the mid-size motorcycle space ranging between 200-750cc. As a result, the bike maker's R&D centre in the UK has been working on a new 600-650cc twin-cylinder motorcycle codenamed 'P61' that will provide access to developed markets like the US and Europe. More recently, Royal Enfield has been on an expansion spree establishing marketing and distribution subsidiaries in the US, Europe, Dubai, Australia, South East Asia among other locations. The cult manufacturer is only laying groundwork for its high capacity future products that will have global appeal.
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Apart from the mid-size motorcycle, Royal Enfield has been working on the bigger versions of the Classic (codename D41) and Thunderbird (codename D61) that will also be tuned for global markets. The Chennai based manufacturer surely has a lot up its sleeve going on, not to forget the BS-IV compliant version of the Himalayan in the works as well.