Skoda Launches Its First Digital Showroom In The UK
By Carandbike Team
1 mins read
Published on May 6, 2017
- This is Skoda's first digital showroom
- The Skoda Live Tour can be accessed on a computer, tablet or smartphone
- Several carmakers, including Audi & JLR, have digital stores
Skoda has launched its first online showroom, Skoda Live Tour, in the UK. The facility allows customers to access the online showroom on their computer, tablet or smartphone and receive the showroom experience at a time and place of their convenience. The Czech carmaker's online showroom connects the customer to a Skoda Product Host via an internet video link, who takes patrons into the Live Tour showroom and acquaints them with the company's models. Prospective customers in the UK can now also receive an online consultation with a Skoda Product Host. To access Skoda Live Tour, customers simply need to click on simple button on the product homepage that registers their request for an immediate call back or schedules an appointment at their convenience.
Jonathan Harris, Skoda New Retail Concepts Manager, said, "Customers are seeking convenience and excellent service when looking to make a car purchase, and with more and more people doing their research online ahead of going to the showroom, the Skoda Live Tour brings the retail experience to a digital world that is easily accessible. Our Skoda Product Hosts in the Live Tour essentially become our customer's eyes and ears and use a series of static and handheld cameras to give the retailer experience all through an online platform. This is an important step for the brand and the future of automotive retail and how we interact with customers. Once we have opened up dialogue with the customers in the online environment, we then encourage them to visit a Skoda retailer and test drive our models for real."
Skoda' s Live Tour uses Whisbi's cloud-based conversational technology to help the real retailer experience transition online. Additionally, Skoda's Product Hosts will uses a combination of smartphone camera and static cameras to showcase the details of the cars. Other than that, the Product Host can assist the customer in configuring their desired vehicles online, search for a local retailer, and register a request for a test drive in person.
It must be noted Skoda isn't the first carmaker to establish a digital pathway to buying a car. Several companies including Audi, Jaguar Land Rover, and Hyundai have online showrooms and digital dealerships across the world. Audi revealed its virtual showroom at the 2016 Consumer Electronics Show in Las Vegas, whereas JLR introduced 'Virtual Experience' in 2012 that allowed customers to engage and interact with an almost life-size high resolution rendering of any of the company's vehicles. The British carmaker also launched a digital retail website and accompanying store in the Westfield Stratford shopping centre in Stratford, London last year.
Last Updated on May 7, 2017
Great Deals on Used CarsView All Used Cars
- 45,028 km
- 41,000 km
- 80,000 km
- 52,000 km
- 75,000 km
- 98,000 km
- 82,593 km
- 42,000 km
- 57,276 km
- 49,360 km
-18321 second ago
The Kia Sonet facelift is slated to be unveiled on December 14. The leaked brochure reveals details about its specifications, features and variants.
-14898 second ago
Enyaq 85 SUV offers over 560 kms of range while the coupe variant sees range increased to over 570 km.
-14226 second ago
The latest spy shots of the Tata Punch EV reveal the new LED DRL design on the offering, while the all-electric offering is expected to bring comprehensive upgrades.
-14222 second ago
This support initiative will run for 10 days from 8 December to 18 December for customers of Tamil Nadu, Andhra Pradesh and Puducherry affected from the flash floods
-13056 second ago
The manufacturer also said that it would hike the prices of its commercial vehicle range
-8778 second ago
The motorcycle is powered by a 457 cc parallel-twin engine that churns out 47 bhp of max power
-7239 second ago
Tata Motors will extend the vehicle warranty of customers affected by Cyclone Michaung, while the company is taking additional measures to improve accessibility to service their vehicles
-377 second ago
Along with monetary aid, Hyundai Motor India Foundation is also working with the state government to delivery emergency relief and essential commodities
9 minutes ago
The carmaker said that rising input costs necessitated the revision in pricing.
1 hour ago
Jawa Yezdi motorcycles is holding a mega service camp in Cochin, Kerala from December 14-17 for owners to get free check-ups
10 days ago
It is currently available in Belgium, Denmark, Luxembourg, Germany, Austria, and Switzerland
29 days ago
All of these launches have happened in the last couple of years
1 month ago
The fourth generation of Skoda’s flagship sedan is also likely to make its way to India.
1 month ago
The new Superb will be offered with petrol, diesel and plug-in-hybrid powertrain options
1 month ago
The 250th customer touchpoint landmark was reached with the inauguration of a sales outlet in Gulbarga, Karnataka. Skoda Auto India now aims to reach 350 customer touchpoints by the end of 2024.