Uber And Kia Partner In Europe For EVs
- Kia will enable Uber drivers to get discounts on EVs
- Kia has the NIRO EV in Europe but will launch one more in 2022
- Uber has a similar partnership with Kia's parent company, Hyundai
Uber and Hyundai's subsidiary Kia, have partnered in Europe to increase the use of EVs in the continent. As a part of the deal, Kia will help Uber drivers procure more EVs at discounted prices. Right now, in Europe, Kia has just launched the Niro EV but in 2022, it will also have the EV6 in the market. "Kia aims 20% battery EV share in the total sales in advanced markets, including South Korea, Europe and North America. The South Korean automaker plans to expand its battery EV portfolio to 11 models by 2025 while Uber has set its target of 100,000 EVs to operate in Europe by 2025," Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, revealed to ETAuto.
Uber has plans to electrify its entire fleet by 2030
"With the partnership, Kia aims to supply its battery EVs to Uber drivers at discounted prices across 20 countries in Europe. Presently, Kia offers the Niro EV as a full-electric vehicle in Europe. Its new electric car EV6 will also be available in Europe by next year," he added.
This is a build of another similar partnership between Uber and Kia's parent Hyundai which happened in April 2021. As a part of that deal, Hyundai was supplying the Kona and the IONIQ EVs.
Overall, this also part of Uber's strategy which wants to fully deploy a fleet of EVs in North America by 2030 and in the UK, especially London by 2025.
The European market is key for Kia to grow its EV business. Kia is particularly strong in Europe and 1 in 4 cars Kia sold in the continent were EVs or hybrids. Only recently Kia updated the Niro EV.
Sahil or Bones, as he is known to everyone, is a heady cocktail of work and play. While most people know him for the gadgets he is always reviewing during the day, by night he’s a music buff and will often be found covering the best gig in town. Even with the shutters down, he will be using the same tech gadgets to chronicle the night. That’s what Bones is all about because work equals to play for him and play turns into work. And now at carandbike, his toys are just getting bigger. Other than this he can be found in his basement playing with his 11 dogs, recording or writing something about tech while watching an episode of Star Trek. Or just blasting some progressive metal while doing all of the above.
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