CEAT Tyres Join Hands With A Digital Platform To Offer Home Fitment Services

CEAT Tyres on Wednesday announced that it has partnered with Tyrenmore, a digital platform for tyres and batteries, to sell its range of tyres online. Through this collaboration, the company aims to provide contact-less fitment services at the doorstep for its customers in a wake of the COVID-19 pandemic. Initially, these services are available in select cities - Mumbai, Delhi-NCR, Bangalore, Hyderabad, and Pune. The company plans to expand these services to other cities in the coming days. Customers can buy from an array of two-wheeler and four-wheeler CEAT tyres from the comfort of their home, and choose any of the three preferred delivery models - pick-up at nearest CEAT Shoppe, home delivery or home delivery along with fitment option.

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The online platform has a presence in Delhi-NCR, Bangalore, Hyderabad, Pune & Mumbai and offers services related to tyre-fitting, replacement, balancing, alignment, and maintenance services. It provides a safe, zero-contact doorstep fitment of tyres, wherein customers can purchase genuine tyres and batteries from the website, which will then be delivered to their doorstep and fitted by the TyresnMore service team.

Customers can purchase genuine CEAT tyres from the website, which will be delivered to their doorstep and fitted by the TyresnMore service team.

Speaking about this collaboration, Amit Tolani, Chief Marketing officer, CEAT Tyres Ltd, said, "Customers are now inclined towards availing services at the touch of their screens and at the convenience of their doorsteps and our association with TyresnMore helps us address this requirement. Tyres n More is India's leading doorstep fitment experts of tyres and batteries. With qualified professionals, expert logistics handlers TyresnMore delivers best in class service to all our customers. Customers would now have an option of choosing fitment at doorstep or fitment at their nearest CEAT Shoppe. Customers can now avail world-class service without compromising on safety. We are looking forward to a successful strategic partnership with the TyresnMore platform and plan to expand the services to other cities."

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Rajeshwar Wadhera, CEO, Tyresnmore said that "We are delighted to have partnered with one of the most respected brands - CEAT for enabling the doorstep fitment of their tyres. We hope for a long-term association with CEAT and make our customers' experience safer and more convenient through our efficient service model of doorstep tyre fitment. This is a highly technical procedure which requires wheel balancing and alignment along with fitment for a safe driving experience and all this at the customers' doorstep."