Maruti Suzuki S-Assist Launched; New AI-Based Virtual Assistant For Nexa Customers

One of the key focus areas for Maruti Suzuki is digitising the post-purchase customer journey and making it an easier experience for its customers. Keeping that in mind, the company recently launched the Maruti Suzuki S-Assist platform, which is an AI-based 24x7 virtual assistant that is scan and voice enabled and offers an immersive post-purchase experience by applying machine learning and artificial intelligence. The end-to-end digital solutions app was developed by Xane.AI, which is a start-up under Maruti's Mobility and Automotive Innovation Lab (MAIL) initiative that encourages innovation through collaboration with startups. This is one of the 13 projects being pursued by the company to help budding start-ups incubate and launch their ideas.

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(The S-Assist platform will have DIY tutorial videos as well)

Launching the S-Assist, Partho Banerjee, Senior Executive Director, Service, Maruti Suzuki India Limited said, "Digitisation of car service experience and bringing ease to customer car ownership is our motto. We are proud to announce the launch of India's first voice-enabled virtual car assistant, S-Assist, to strengthen the digital experience of our customers. S-Assist is a complimentary service which offers quick access to vehicle features, troubleshooting and driving tips on customers' smartphone. It brings real-time information to customers for their vehicle-related queries."

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(The S-Assist platform is currently on offer only for Nexa customers, but will be launched for Arena customers in the near future as well)

The S-Assist platform will have do-it-yourself (DIY) videos, digital literature on basic car maintenance, workshop assistance, digital copy of owner's manual, photograph search and access to over 4,120 Maruti Suzuki workshops across India. At present the S-Assist platform is only available for Nexa customers but Maruti said that it will consider launching the same for Arena models and Arena customers as well, in the near future. Maruti Suzuki Nexa customers will be able to access S-Assist through the 'Maruti Suzuki Rewards' mobile app available on both iOS and Android devices. The S-Assist is available free of cost to Maruti Suzuki NEXA customers.