Nissan Becomes Global ICC Sponsor For 8 Years
The agreement runs through 2023, will allow the Japanese car maker to bring its innovative and fan-focused approach to the cricketing world. "Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and the new live event experiences." Roel de Vries, Corporate VP and Global Head of Marketing and Brand Strategy, Nissan, said.
As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events. The company has a bunch of products in the pipeline and this sort of partnership will help Nissan grab more eyeballs and we could ask if there is a special edition in the offing?
The Japanese car maker's goal is to achieve 5% market share by 2020 and that means more products in the Indian market under both the Nissan and the Datsun brand.
Related News
Popular Nissan Models
Latest Cars
Upcoming Cars
Latest News
Jafar Rizvi | Apr 22, 2026BMW 7 Series Facelift Debuts With Design Tweaks, More TechThe flagship sedan gets revised styling in and out and a broad powertrain lineup, including electric, hybrid and combustion options.3 mins read
car&bike Team | Apr 22, 2026BMW F 450 GS India Launch TomorrowThe F 450 GS will serve as the entry-level GS in the brand's India lineup and will take on rivals such as the KTM 390 Adventure R.2 mins read
car&bike Team | Apr 22, 2026KTM 390 Adventure, 390 Duke Introduced With 350 cc EngineThe KTM 390 Adventure and 390 Duke will now get 350 cc variants as well, in addition to the 399 cc variants.1 min read
Jafar Rizvi | Apr 22, 2026New Tesla Model Y L vs Model Y: Price, Specifications, Features ComparedTesla expands Model Y lineup in India with Model Y L AWD variant. Here, we see all the differences between the standard model and the LWB derivative.4 mins read
car&bike Team | Apr 22, 2026Bajaj Pulsar NS400Z Launched With 350 cc EnginePrices for the Pulsar NS400Z remain unchanged at Rs. 1,93,900 (Ex-showroom).1 min read
Jaiveer Mehra | Apr 22, 2026Tesla Model Y L Launched In India At Rs 61.99 LakhLong-wheelbase derivative of Tesla’s SUV offers seating for up to six and sits on a 150 mm longer wheelbase.2 mins read
Preetam Bora | Apr 20, 2026Hero Destini 110 Vs TVS Jupiter 110 Comparison ReviewThe Hero Destini 110 and the TVS Jupiter 110 both sit in the same price bracket and target the same buyer. But they take different approaches. Which 110 cc scooter should you buy?9 mins read
Amaan Ahmed | Apr 15, 2026Kinetic DX+ Review: Pure Nostalgia Can Only Take You So FarNo smoke, no two-stroke – the reborn Kinetic relies heavily on the charm of the original’s design to sway buyers, but can it offer genuine substance to go with the style?12 mins read
Janak Sorap | Apr 10, 2026Triumph 350 Range First Ride Review: More Affordable, More Refined, Still Fun?Triumph’s shift to 350cc aims to cut costs, but does it affect the ride experience?5 mins read
car&bike Team | Apr 7, 2026Flying Flea C6 Review: Royal Enfield’s Electric Gamble?The C6 is the beginning of Royal Enfield's EV journey under the Flying Flea brand. Does it make a strong impression? Read on.8 mins read
Janak Sorap | Mar 31, 20262026 Royal Enfield Guerrilla 450 Apex – First Ride Review: The Update That Changes EverythingAfter riding the updated 2026 Royal Enfield Guerrilla 450 for a round trip of over 140 km from Guwahati to Shillong, the new Apex variant feels like the version of the Guerrilla 450 that should have existed from day one.6 mins read