Solar, Wind And Diesel: European Companies Tool Up In Energy Crisis

Big companies aren't waiting around for Europe to wean itself off Russian fossil fuels. With Moscow's invasion of Ukraine deepening the region's energy crisis, some are taking matters into their own hands.
Luxury carmaker Mercedes-Benz is working to increase its energy independence this decade with investments in solar energy and wind farms, while the dawning realisation that prices of oil and gas may stay higher for longer is prompting ever more interest in new kinds of power supply agreements.
"In the short term it is of course about protecting energy security but in the long-term, accelerating the path to independence," Mercedes-Benz CEO Ola Kaellenius said this week.
The war in Ukraine, which Russia calls a "special operation", has heaped further pressure on European energy markets where supply and demand were already roiled by the ripple effects of COVID-19.
A standoff with Russia over its demand to be paid in roubles for its gas -- part of a wider economic tit-for-tat between Moscow and the West -- has Brussels looking for alternatives to its biggest energy source.

Russia's exports of crude and petroleum products to Europe are the second largest bilateral flow of oil between two trading partners, according to data from BP and Europe relies on Russia for 40% of its gas. The bloc is aiming to slash that by two thirds this year.
A global shortage of gas had pushed prices to record highs even before the Russian invasion, inflating the prices of alternatives - including dirtier ones such as diesel and coal.
Average diesel prices at the pump in Europe are now more expensive than gasoline for the first time in history.
Despite the expense, Danish Crown, one of the world's largest pork exporters, started to retrofit four of its gas-fired slaughterhouses in Denmark in the wake of the invasion of Ukraine so that they can run on diesel if needed. Denmark's third-largest brewer, Harboe, has rented a fuel oil generator to keep production running if gas falls short.
Sales of diesel generators to both businesses and private households in Denmark have surged 300-400% according to Kim Andersen, owner of Power Generator, one of the country's biggest suppliers.
A LOT OF ROOFS
Europe's mission to cut back on Russian fossil fuels will be difficult and costly but it could also speed up a shift to wind and solar resources.
International firms including Alphabet's Google and Amazon have long track records of signing renewable power purchase agreements (PPAs) whereby they agree to pay a set price for several years, linked to a particular generation plant.
Ingka Group, the owner of most of the world's IKEA stores, said this week it was spending 340 million euros on nine solar projects in Germany and Spain as part of a longterm strategy to boost consumption of renewable energy. A spokesperson said these would sell power through power supply deals.
Whipsawing global energy prices have stoked demand for this kind of deal, said Joop Hazenberg, Policy and Impact Director at the RE-Source Platform a European group that promotes PPAs.
"We see the energy security and price crises facing the continent are making the guarantee of long-term price stability even more valuable. Companies now realise this," he said
Due to high demand, the European Commission decided to speed up publishing guidelines for such deals which had originally been due next year, Hazenberg added. "Following the Russian invasion of Ukraine, we now expect the publication next month."
In the first 10 months of 2021, 203 clean power supply deals were signed globally for a total capacity of 22 gigawatts -- roughly equivalent to 22 nuclear plants. That's a 44% increase on the same period of the previous year, according to data from Spanish power firm Iberdrola.
Silicon metal producer Ferroglobe aims to sign this kind of deal for 50-70% of its energy needs, but price volatility has disrupted negotiations over the past year, Chief Executive Marco Levi told Reuters.
"A couple of times we had a term sheet on the table but it was withdrawn because in the meantime energy prices rose a lot," he said.
Heavy power users are also setting up onsite generation.
Italian carmaker Stellantis said in February it had installed a 30,000-square metre solar array on the roof of a factory in Madrid which could produce 30% of the centre's power.
In the long term, clean power purchase trailblazers Google have described their renewable energy purchasing strategy as being "additional" - or helping to create more renewable power.
Mercedes-Benz aims to install more renewable power at some of its sites, and also meet the same objective as Google.
"We have a lot of roofs we can use," CEO Kaellenius said. "We talk of additionality - not just buying away green energy but adding something to the pot."
(Additional reporting by Anna Ringstrom in Stockholm, Zandi Shabalala in London, Jacob Gronholt-Pedersen and Nikolaj Skydsgaard in Copenhagen; Editing by Carmel Crimmins)
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Latest News
car&bike Team | Mar 25, 2026Hero Vida VX2 Plus KKR Limited Edition Launched At Rs 1.16 LakhThe Vida VX2 gets a Kolkata Knight Riders-themed makeover and will be offered in limited numbers.1 min read
car&bike Team | Mar 25, 20262026 Renault Duster Fuel Efficiency Figures AnnouncedRenault has only revealed the certified mileage figures for the 1.3-litre turbo-petrol version of the new-gen SUV.1 min read
Jaiveer Mehra | Mar 25, 2026Opinion: Why A Spare Wheel Must Be Standard, And Not An Option, In IndiaWhile the latest regulations allow for a spare wheel to be replaced by tyre pressure sensors and a tyre patch kit, does it make sense with current road conditions?5 mins read
Jafar Rizvi | Mar 24, 20262026 Mercedes-Maybach S-Class Revealed With More Powerful V8, Updated DesignThe 2026 Maybach S-Class brings design revisions in line with the new S-Class, a more powerful V8 engine, while retaining the V12 in select markets.1 min read
car&bike Team | Mar 24, 2026All-New Freelander SUV To Debut On March 31Chery and JLR will revive the Freelander name with a new SUV set to debut towards the end of this month.1 min read
car&bike Team | Mar 23, 2026Triumph 350cc Motorcycles Set To Launch On April 6-7Triumph Motorcycles will launch its new sub-350cc motorcycles in India on April 6-7, in order to comply with the lower GST rates.1 min read
Janak Sorap | Mar 25, 2026Ducati Desmo450 MX Review: In PicturesDucati’s first-ever motocross motorcycle, the Ducati Desmo450 MX, promises extreme performance and race-focused engineering, and we recently experienced it at BigRock Dirt Park to find out what it’s really like to ride.1 min read
Bilal Firfiray | Mar 24, 2026Nissan Gravite Review: Sub-Rs 10 Lakh Seven-Seater That’s PracticalNissan has introduced the Gravite as a practical seven-seater that’s affordable, that’s easy to live with, and value for money. But should you buy it?1 min read
Janak Sorap | Mar 23, 2026Ducati Desmo450 MX Review: No Road, Only DirtDucati’s first-ever motocross motorcycle promises extreme performance, advanced technology and race-focused engineering, and we got a chance to experience it at BigRock Dirt Park to see what it’s really like.7 mins read
Seshan Vijayraghvan | Mar 21, 20262026 Renault Duster Review: The Hero Returns, But Does He Deliver?2026 Renault Duster - new design, new platform, modern tech, and most notably, the segment’s most powerful turbo-petrol engine.8 mins read
Bilal Firfiray | Mar 20, 2026Skoda Kushaq Facelift Review: Sharper, Smarter, Still The Driver’s SUV?Skoda Kushaq facelift comes with updated design, newer features on the inside, and a new 8-speed automatic gearbox. But does it still stand out as the driver’s SUV in its segment?5 mins read






























































































































