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Tata Motors Announces Pre-launch Campaign For New GenX Nano

Tata Motors has launched an exclusive campaign for its existing Nano Customers - Power of 1+1 programme. Under this programme, Nano owners will have a chance to be amongst the first ones to own the new GenX Nano with Easy Shift (Automated Manual Transmission).
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By Vikas Yogi

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Published on April 21, 2015

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    Tata Motors has launched an exclusive campaign for its existing Nano Customers - Power of 1+1 programme. Under this programme, Nano owners will have a chance to be amongst the first ones to own the new GenX Nano with Easy Shift (Automated Manual Transmission). Just so you know, the Nano will become the country''s most affordable automatic car upon its launch.

    The Nano owners will also get the best market price for their old Nanos and will receive a special bonus of Rs. 20,000 in addition to the price of the old car. Additionally, the customers can also enroll into a referral programme that might help them win a cash prize of Rs. 5,000 for each referral. Furthermore, Tata Motors has also tied-up with preferred financial partners for attractive interest rates on car loans.

    According to Mr Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., "As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car."

    To avail the Power of 1+1 offer, Nano owners can call on 1800-209-7979 or SMS GENXNANO to 5616161.

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    Last Updated on April 21, 2015


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