Peugeot, Citroen Or DS: Which Brand Should PSA Bring To India?


- PSA entry into India confirmed with Birla Group
- PSA - Peugeot Citroen Motors has three brands, Peugeot, Citroen and DS
- PSA has a range of cars including small hatchbacks, SUVs, MPVs and sedans
As one of the largest automotive groups in the world, PSA (Peugeot Citroen Motors) has been conspicuously absent from the Indian market. Peugeot of course did have a short and rather failed stint in India with the 309 in the late 90s due to an ill-fated partnership with Premier Automobiles and trouble with union workers. There were strong rumors a few years ago that Peugeot was looking to come back to India with a new partner and even set up a small manufacturing or assembly facility in India on which it would eventually grow. A few test cars were spotted too and everything seemed to be going smoothly for a 2013-2014 entry until once again an announcement stating otherwise was made. Now though, Peugeot and PSA’s entry into India has been confirmed in association with the Birla group with a tentative plan to have an assembly plant in Chennai.
PSA or Peugeot Citroen Motors has a wide range of cars that are extremely popular in Europe and in China too with quirky designs and interesting interiors. From small city hatchbacks and very capable hot hatchbacks to crossovers, SUVs and MPVs, the two brands between themselves have enough of a range of products to entice the Indian automotive audiences.

Peugeot 3008 Crossover SUV
Citroen and Peugeot though both have a presence in nearby markets like Thailand, Indonesia and Malaysia apart from a great presence in the Chinese markets. This means that the Indian plant, which will be based in Chennai can be used to manufacture a slightly premium hatchback, crossover or SUV for the time being with their more expensive cars being imported from markets like Thailand. The Chennai plant will be the same facility that has been used in the past by Mitsubishi to make the likes of the Lancer and the Cedia.
Between Peugeot and Citroen, it would be easier for PSA to start from scratch and bring in the Citroen brand to India in order to avoid any rub-off from Peugeot’s previous association with India (even though it was nearly two decades ago). The Citroen brand itself could decide to being in only the DS sub-brand with a ‘Premium European’ brand angle to take on the likes of Volkswagen. The Citroen and DS brand will also work better in India as they are pretty unknown in this part of the world and also because both brands has some pretty stunning looking cars in terms of both exterior and interior design.

DS4 Sportback
In terms of what types of models or what segments to bring to India, PSA will have to adopt a top down strategy to make a mark on the Indian automotive scene. With an initial manufacturing capacity of 1,00,000 cars a year PSA can being in a mainstream crossover or SUV from the DS range (like the DS4 Sportback) to start off with alongside a premium sub 4-meter hatchback like the C3. The sharp looking C3 with its funky interiors could be the perfect car to go up against the likes of the Hyundai i20 and the Maruti Suzuki Baleno in the premium hatchback market while the DS4 could take on the likes of the Hyundai Creta.
From the Peugeot range, the 2008 and the 3008 are perfect for India with the 2008 going up against the likes of the Hyundai Creta and the 3008 targeting a slightly premium crossover like the Hyundai Tucson. Eventually, the smaller hatchbacks like the Citroen C1 and the Peugeot 108 can also be manufactured in India for a larger share of the Indian automotive market.
Related News
Popular Citroen Models
Latest Cars
- Maruti Suzuki
VictorisExpected Price₹‚¹ 10.5 - 19.99 Lakh - VinFast
VF6Expected Price₹‚¹ 16.49 - 18.29 Lakh - VinFast
VF7Expected Price₹‚¹ 20.89 - 25.49 Lakh - Citroen
Basalt XExpected Price₹‚¹ 7.95 - 11.63 Lakh - Mercedes-AMG
CLE 53Expected Price₹‚¹ 1.35 Crore - Renault
TriberExpected Price₹‚¹ 6.3 - 9.4 Lakh - MG
M9 EVExpected Price₹‚¹ 69.9 Lakh - BMW
2 Series Gran CoupeExpected Price₹‚¹ 45.3 - 47.2 Lakh - Kia
Carens Clavis EVExpected Price₹‚¹ 17.99 - 24.49 Lakh - Tesla
Model YExpected Price₹‚¹ 59.89 - 67.89 Lakh
Upcoming Cars
Trending News
Latest News
- car&bike Team | Sep 22, 2025Toyota Rumion MPV Gets 6 Airbags As Standard; Prices Start At Rs 10.44 LakhRumion is the rebadged version of Maruti Suzuki Ertiga, which was recently updated with 6 airbags as standard.1 mins
- car&bike Team | Sep 22, 2025GST 2.0: KTM 160 Duke, RC 200, 250 Adventure Prices Slashed By Up To Rs 20,000The new 160 Duke gets a reduction of Rs 14,000 while the 250 Duke gets a Rs 18,000 cut.1 mins
- car&bike Team | Sep 21, 2025Aprilia SR 175: In PicturesThe new Aprilia SR 175 replaces the SR 160, offering a larger engine, fresh features, and new colour options while retaining its familiar design and chassis.1 mins
- car&bike Team | Sep 20, 2025BMW G 310 RR Limited Edition Teased Ahead Of LaunchThe upcoming special edition of the G 310 RR will be limited to just 310 units.1 mins
- car&bike Team | Sep 20, 2025GST 2.0: Keeway, Zontes And QJ Motor Two-Wheelers Prices RevisedThe GST 2.0 price reshuffle continues with Keeway, Zontes and QJ Motor bikes getting more affordable, while Benelli models will cost more.2 mins
- car&bike Team | Sep 20, 2025New Hyundai Venue N-Line Spotted Testing In India Ahead Of October DebutHyundai has been extensively testing the new Venue in India over the past year, with the model to debut in October.2 mins