Royal Enfield has announced the opening of a new assembly plant in Colombia, the third-biggest motorcycle market in Latin America. The all-new complteletly knocked down (CKD) kits assembly facility in Envigado, Antioquia marks Royal Enfield's second assembly plant to produce motorcycles outside of India. To begin with, the new plant will locally assemble the Royal Enfield Himalayan from September 2021. Royal Enfield set up retail operations in Colombia in July 2014, and since then has expanded its retail network in the market and now has 15 exclusive stores in Colombia.
Also Read: 2021 Royal Enfield Himalayan Review
The Royal Enfield Himalayan is happiest cruising at 90-100 kmph on the highway
Also Read: 2021 Royal Enfield Classic 350 Review
The Himalayan is no agile dual-sport, but it makes up for it by being a versatile adventure tourer
The CKD assembly plant is the second after Royal Enfield's similar facility in Argentina. Overall, Royal Enfield has 57 exclusive stores and 40 other retail touchpoints in all the Latin American countries. From 2014 to 2021, Royal Enfield has seen significant growth in Colombia, and has sold more than 7,000 motorcycles from January 2015 till present. The brand has seen an almost 70% growth in sales from January to July 2021, over the same period in 2020.
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Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Beyond India (the biggest market for the brand with over 2000 retail locations), Royal Enfield motorcycles reach consumers and enthusiasts in more than 60 countries worldwide, through 795 dealerships, including 143 exclusive brand stores in major cities such as London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City. In the Asia-Pacific region, Royal Enfield is getting ready to begin assembling motorcycles in yet another CKD facility, in Thailand.
