The home-grown automaker, Tata Motors, has announced continuing its association with Jamshedpur FC as the team's official automobile partner for the upcoming Indian Super League (ISL) 2021-22 season. This time around, the football club will be sponsored by the company's newly launched micro SUV, the Tata Punch, which will be promoted by Jamshedpur FC as part of the association. The carmaker was a partner to Jamshedpur FC in the club's debut season of ISL 2017-18 as well. Tata Motors has engaged with some of the biggest sporting events in India, including the recently concluded Indian Premier League 2021.
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The Tata Punch will be promoted by Jamshedpur FC as part of the association
Commenting on the development, Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said, "We are delighted to continue our association with Jamshedpur FC as the Official Automobile Partner in the upcoming Indian Super League campaign. We are excited to be able to showcase our newly launched SUV, Tata Punch to the passionate football-loving people of Jamshedpur and Jharkhand by forming synergies with one of the elite teams of Indian Football that is Jamshedpur FC. The city of Jamshedpur is the home of Tata Motors and are proud to be associated with the city's own football club."
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In the upcoming season of the ISL, the Tata Punch logo will be seen in Jamshedpur FC's kit and jersey sleeves. Furthermore, the Punch will also be visible in-stadia during Jamshedpur FC's home matches at the GMC Athletic Stadium Bambolim in Goa and will also engage on the Jamshedpur FC's digital platforms. Tata Motors recently the company also announced that the Punch will also be the principal sponsor of Goa FC at the Indian Super League.
Tata Motors recently the company also announced that the Punch will also be the principal sponsor of Goa FC at the Indian Super League.
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Commenting on the continued association, Jamshedpur FC's Chief Executive Officer, Mukul Choudhari said, "We had a great partnership in the previous season, and we are glad to scale up efforts to make this association with Tata Motors bigger and better. To have a world-renowned brand like Tata Motors associating with us with the aim to develop football in India is a big motivator and we look forward to 'Pack a Punch' with their amazing new SUV being promoted in the upcoming season."
