Indian Motorcycles have confirmed to Carandbike.com that the American bike manufacturer will launch its Indian Motorcycle Riders Group (IMRG) at the 2016 India Bike Week.
While an official announcement is yet to be made, Indian Motorcycles will be introducing its community building club for existing and new owners in a bid to connect and create a similar biking community. IMRG, in essence, is similar to the famous Harley Owners Group (HOG) that has amassed a cult following over the years now only promoting a brand but also a lifestyle.
With IMRG, Indian Motorcycles plans to offer a similar to experience to its owners and will be seen offerings additional benefits, badges and pins as they renew the membership every year. With its presence in a host of countries, IMRG members internationally gain access to special services including roadside assistance coverage for a full year inclusive of emergency transport with pickup and delivery of your motorcycle at a nominal cost. Furthermore, you get special access to exclusive rides and events, discounts on Indian apparel and merchandise as well as rewards and cash back on hotels, car rentals and much more.
It is likely that most of these benefits will be extended to owners in India as well with access to a lot of these services globally. More importantly, the membership will create opportunities for Indian owners to build and bond their relationship as a community. The bike maker also offers the Hedstrom Membership service for non-Indian Motorcycle owners who want to ride and be a part of IMRG. The Hedstrom membership will certainly be appreciated by a lot of fans of the brand and is going to be much cheaper than the bikes itself.
With IMRG, the rivalry between Harley-Davidson and Indian Motorcycles will intensify further leaving the customer spoilt for choice. That said, the Harley Owners Group enjoys a larger following globally with over a million members.
Arriving on our shores in 2014, Indian Motorcycles was quick to capture the fancy of the premium motorcycle space with its luxurious vintage styled cruisers. Only last week, the bike maker unveiled the 2016 Roadmaster at the 2016 Auto Expo while the most affordable Scouty Sixty is also slated to arrive in the country later this year. We expect Indian to divulge more details on its new models at the 2016 India Bike Week scheduled on February 19-20.
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