Mahindra Join Hands With Stewart-Haas Racing As Anchor Sponsor For NASCAR Cup Series

Mahindra Ag North America has partnered with Stewart-Haas Racing (SHR) as an anchor sponsor for its No. 14 NASCAR Cup Series team and driver Chase Briscoe for the 2022 racing season. This multi-year partnership will feature on Briscoe's No. 14 Ford Mustang for the majority of the NASCAR Cup Series schedule. The red-and-black No. 14 Mahindra Tractors Ford Mustang will debut in the Busch Light Clash at the Coliseum Feb. 5-6 in Los Angeles before returning to action for the traditional start of the season with the 64th running of the Daytona 500 Feb. 20 at Daytona (Fla.) International Speedway.

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Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America said, "NASCAR, Stewart-Haas Racing and Mahindra's shared values form a strong platform for us to connect with existing and potential customers. Our partnership with SHR provides an opportunity to tell our story to the wide audience of NASCAR fans who enjoy the outdoors and working their land."

Let's write some more history in the 14. pic.twitter.com/oyTk7quptt

— Stewart-Haas Racing (@StewartHaasRcng) December 10, 2021

"Chase Briscoe and Tony Stewart are relatable men of great character who have worked hard to get where they are today. Like our dealers, they have a tough work ethic and the drive to be successful. We are proud to have them representing the brand. Tony is already a Mahindra owner and has been putting his 5145 tractor to good use on his ranch in Indiana," Popli added.

Mahindra Tractors will also sponsor Briscoe for the 36th Annual Chili Bowl Nationals. Briscoe just completed his first year in the NASCAR Cup Series and the 26-year-old from Mitchell, Indiana, won the rookie-of-the-year title driving the No. 14 HighPoint.com Ford Mustang.

"The NASCAR Cup Series is the toughest racing I've ever been a part of. It's so competitive," Briscoe said. "I learned so much this year and I really can't wait to apply it all next season. I'm incredibly honored to represent Mahindra Tractors and all of its dealers. We both want to continue to grow and perform - me on the racetrack and Mahindra in the marketplace. It's a true partnership that's valuable to both of us."

Mahindra Tractors will also sponsor Briscoe for the 36th Annual Chili Bowl Nationals.

Before being promoted to the NASCAR Cup Series, Briscoe competed in the NASCAR Xfinity Series where he won a series-high nine races in 2020.

"Chase has earned his spot in the Cup Series," said Stewart, a fellow Hoosier from Columbus, Indiana, who lives on a 414-acre spread. "He was relentless. Anytime he was challenged, he never backed down, and that's the way you to have to be at this level."

Returning to racing roots.

See you in 2022, @cbnationals. pic.twitter.com/Kh2uMEatLp

— Stewart-Haas Racing (@StewartHaasRcng) December 10, 2021

"When it comes to the 14 car, I obviously have a passion for having dirt drivers behind the wheel," Stewart said. "It's special, but also practical. With the lower horsepower package they have in the Cup Series, you have to run these cars a lot freer, and I think that suits a driver with a dirt background."

Briscoe's next race will be the 36th annual Chili Bowl Nationals at the Tulsa (Okla.) Expo Raceway inside the SageNet Center, which is scheduled for the second week of January. Mahindra Tractors will be the primary sponsor of Briscoe's No. 5 midget.

"Dirt-track racing makes me a better Cup Series driver," said Briscoe, who will make his eighth Chili Bowl appearance in 2022. "It forces you to adapt. You have to run different lines to get the most out of your car and you have to do it quickly. When I won my first Xfinity Series race on the Roval at Charlotte, I drove it like a dirt track. I made sure to not spin the rear tires to where I was good at the end of a run. Running the Chili Bowl is fun, but it also keeps you sharp. It'll be a great way to kick off our first season with Mahindra Tractors."