Tata's New Campaign For Prospective Nano GenX Buyers

Called 'The Chosen Ones' - this initiative is for customers of the recently launched car, who stand a chance to win an all-expenses paid trip to the manufacturing facility in Gujarat and witness their respective Nano roll out of the facility.

By NDTV Auto Team

1 mins read

Published on June 8, 2015

Highlights

Under the purview of Tata Motors' latest campaign for the GenX Nano, select buyers will get to watch their car roll out of the company's Sanand plant. Called 'The Chosen Ones' - this initiative is for customers of the recently launched car, who stand a chance to win an all-expenses paid trip to the manufacturing facility in Gujarat and witness their respective Nano roll out of the facility. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors said, "After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers to enrich their experience in every horizon. 'The Chosen Ones Campaign' offers a unique platform to fulfil our promise to bring the best customer experiences, as we create new products and launch new initiatives that allow our customers to engage with our next-generation cars." To enter 'The Chosen Ones' contest, customers will have to book the car latest by June 18, 2015 - the last date for entries for the initiative. Tata Motors will then select 20 customers who will not only get to witness their car rolling out from the plant on 7 July, but will also receive a birth certificate of their car. Winners will be announced on June 24, 2015. Also Read: Tata Nano GenX First Drive Review

Last Updated on June 8, 2015

# Tata Motors # Tata Nano # New Tata Nano # Tata Nano GenX # Auto Industry

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