Royal Enfield Opens First Exclusive Brand Store in Australia
car&bike Team
1 min read
Dec 08, 2016, 12:35 AM
Key Highlights
- The brand store retails bikes, accessories, gear and RE merchandise
- The Melbourne dealership is RE's 19th exclusive brand store globally
- Royal Enfield has over 25 dealerships across Australia
Niche bike maker Royal Enfield has opened its first exclusive brand store in Melbourne as part of its growth strategy in Australia. The company, which aims to be a leading player globally in mid-sized motorcycle segment (250-750cc), currently has 25 dealerships across the country.
The exclusive brand store at Melbourne showcases the company's complete range of motorcycles, apparel and accessories under one roof. "Australia represents one of the most important matured markets for Royal Enfield and we are already witnessing an upward growth in the market, a testimony to which is the 63 per cent growth we have received in the first three quarters of 2016, compared to same period last year," Royal Enfield President Rudratej Singh today said in a statement.
The growth will be fuelled by the company's close proximity to the customer through over 25 dealerships across the country, exclusive brand store and evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts, he added.
"We are looking at key cities in Australia to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region," Singh said. The store would house not only Royal Enfield's motorcycle range, but also its complete range of apparels and accessories, that includes purpose-built protective riding gear and moto inspired urban protection gear. It is a full-service dealership that is equipped with service and aftermarket capabilities as well, the company said.
"We believe that our future growth will come from markets such as Australia with huge potential for our evocative, all purpose, and middle-weight motorcycles," Rudy said.
As a part of the company's 'city strategy' it now has 19 exclusive brand stores outside India, in places like Milwaukee, London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and Melbourne. "The Melbourne store also follows this global retail identity and we are confident that it will set new benchmarks in motorcycle retail in Australia," Rudy said. Only last month, Royal Enfield also launched the all-new Himalayan in Australia at the Melbourne Auto Expo.
The exclusive brand store at Melbourne showcases the company's complete range of motorcycles, apparel and accessories under one roof. "Australia represents one of the most important matured markets for Royal Enfield and we are already witnessing an upward growth in the market, a testimony to which is the 63 per cent growth we have received in the first three quarters of 2016, compared to same period last year," Royal Enfield President Rudratej Singh today said in a statement.
The growth will be fuelled by the company's close proximity to the customer through over 25 dealerships across the country, exclusive brand store and evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts, he added.
The Himalayan was launched in Australia last month
"We believe that our future growth will come from markets such as Australia with huge potential for our evocative, all purpose, and middle-weight motorcycles," Rudy said.
As a part of the company's 'city strategy' it now has 19 exclusive brand stores outside India, in places like Milwaukee, London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and Melbourne. "The Melbourne store also follows this global retail identity and we are confident that it will set new benchmarks in motorcycle retail in Australia," Rudy said. Only last month, Royal Enfield also launched the all-new Himalayan in Australia at the Melbourne Auto Expo.
Related News
2 mins read
Royal Enfield Bullet 650: In Pictures 
Popular Royal Enfield Models
Latest Cars
Upcoming Cars
Trending News
1 min readTriumph Tracker 400: In Pictures
Latest News
car&bike Team | Dec 18, 2025KTM 160 Duke With TFT Dash launched At Rs 1.79 LakhThe 5-inch colour TFT dash is borrowed from the 390 Duke and is shared across the brand’s sub-400cc lineup.2 mins read
car&bike Team | Dec 18, 2025Lamborghini Urus Seized By Cops Following Viral Clip Of Speeding On Bandra-Worli Sea LinkThe car was seized after a video of it allegedly overspeeding on the Bandra–Worli Sea Link, where the speed limit is capped at 80 kmph, went viral.2 mins read
car&bike Team | Dec 18, 20252025 Ducati XDiavel V4 India Launch Details RevealedThe new Ducati XDiavel V4 will be launched towards the end of December 2025 and will sit alongside the standard Ducati Diavel V4.3 mins read
Amaan Ahmed | Dec 18, 2025Maruti WagonR Swivel Front Seat Kit Launched: Check Price, AvailabilityBangalore-based startup TrueAssist Technology Private Limited has developed a mechanism that allows the front passenger seat to swivel outwards, in a bid to improve accessibility for the aged and persons with disabilities.2 mins read
Amaan Ahmed | Dec 18, 2025Nissan Gravite MPV (Renault Triber Derivative) To Be Launched Early In 2026Nearly seven years on from the launch of the MPV it shares its underpinnings with arrives Nissan's entry-level 7-seat model; to debut in January.2 mins read
Jafar Rizvi | Dec 18, 2025Tata Sierra Pure, Pure+ Variants Explained In PicturesThe Pure trim of the Sierra is priced from Rs 12.49 lakh to Rs 17.49 lakh (ex-showroom), depending on the powertrain option. Here is a breakdown of what it gets.3 mins read
Bilal Firfiray | Dec 18, 2025Mercedes-Benz G450d: The Subtle Power of EvolutionThe Mercedes-Benz G 450d evolves subtly with more power, improved efficiency, and modern tech, while staying true to the timeless G-Class design. And character.4 mins read
Janak Sorap | Dec 11, 2025Harley-Davidson X440 T First Ride Review: Smarter and SharperHarley-Davidson has taken the X440 and given it a more focused and engaging twist. The result is the X440 T—essentially the same platform but updated in areas that give the motorcycle more appeal and riders more thrill.5 mins read
Shams Raza Naqvi | Dec 10, 20252025 Mini Cooper Convertible Review: More Colour On Indian RoadsThe updated Mini Cooper Convertible is set to be launched in the Indian market in the next few days. We drive it around Jaisalmer for a quick review.1 min read
Bilal Firfiray | Dec 8, 2025Tata Sierra Review: India’s New Favourite?Marking its return after a few decades, the reborn Sierra has made everyone sit up and take notice. But is it worth the hype?10 mins read
Girish Karkera | Dec 4, 20252026 Honda Prelude First Drive: Domesticated Civic Type RA sporty-looking coupe built to give customers a taste of performance but not at the expense of everyday practicality.5 mins read