Tata Motors Rolls Out 10,000th All-New Safari In 4 Months Since Launch
By Sameer Contractor
1 mins read
Published on July 27, 2021
- The new Tata Safari was launched earlier this year
- The first 100 units were produced in February 2021
- The Safari commands a 25.2% market share in its segment
Tata Motors has achieved a new production milestone with the rollout of the 10,000th all-new Safari SUV. The automaker achieved the production figure at its Pune plant in Maharashtra in just four months since the SUV was launched. The company had rolled out the 100th Safari in February this year and the last 9900 units were produced despite restrictions, plant closure and supply constraints over the last couple of months. Do note, this is a production figure for the new Safari and does not necessarily equate to 10,000 customers yet. The model will find homes with customers eventually.
Speaking on this milestone, Shailesh Chandra, President - Passenger Vehicles Business Unit, Tata Motors said, "We are thrilled to have reached this significant milestone for the new Safari in a span of four months. Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10,000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model. The Safari in its new avatar takes forward the brand's rich legacy by combining Tata Motors' Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover's renowned D8 platform - the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers' response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers."
Tata says that the new Safari currently commands a 25.2 per cent market share in the 6/7-seater midsize SUV segment. The automaker further says that it currently holds a 41.2 per cent market share in the midsize SUV (Harrier + Safari) segment as on the first quarter of FY2022.
The Tata Safari brings back the iconic nameplate and also packs a premium cabin, plush seats, and am appealing design. The SUV also comes with the powerful 2.0-litre diesel engine that develops 168 bhp and 350 Nm of peak torque. The motor is paired with a 6-speed manual and a torque converter unit. Prices for the Safari start from Rs. 14.99 lakh, going up to Rs. 21.81 lakh. All prices are ex-showroom Delhi. The model competes with the Hyundai Alcazar and the MG Hector Plus in the segment. It will also take on the upcoming Mahindra XUV700 soon.
Last Updated on July 27, 2021
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