TVS Motor Company Strengthens Presence In UAE; Appoints New Distributor

Hosur-based TVS Motor Company has expanded its presence in the United Arab Emirates (UAE), and announced its new distribution partnership with Al Yousuf MC; a subsidiary of Al Yousuf LLC. As part of the association, the two-wheeler manufacturer has opened a 2700 sq.ft. showroom along Sheikh Zayed road in Dubai, and the outlet is the first-of-its-kind in the region for the brand. The 3S dealership will not only cater to sales but will also carry spares and feature a service facility, the company said in a statement. With the new showroom, TVS will be retailing its extensive range of offerings in the UAE that includes commuters as well as premium motorcycles.

Speaking on the occasion, R Dilip, Executive Vice President - International Business, TVS Motor Company said, “We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have a rich experience in the region and share our ethos of keeping customers at the center of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region. The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.”

Speaking on the association, Ahmad Al Yousuf, Chief Executive Officer, Al Yousuf LLC said, "We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the UAE."

Also Read: TVS NTorq Race Edition Launched In India

The brand's line-up for the UAE includes the flagship TVS Apache RR 310, Apache RTR 200 4V, RTR 160 4V, and the RTR 180 Race Edition. It will also introduce the TVS Jupiter, TVS NTorq 125 and the TVS Wego scooters in the region, along with the HLX 150 and the HLX 125 global motorcycles. The HLX series has sold over one million units globally and is available across multiple international markets.

Meanwhile, TVS is working on upgrading its line-up to BS6 norms in India. The updated models are expected to arrive in dealerships by the end of the year or by early next year, ahead of the April 2020 deadline. The manufacturer recently launched the TVS NTorq 125 Race Edition in the country with new graphics, colour option and a new LED headlamp, just in time for the festive season.