Maruti Suzuki Set for Record Sales in 2014 At Over 11.48 Lakh Units

Country' largest car maker Maruti Suzuki India is set for a record sales in 2014 at over 11.48 lakh units driven by growth across segments but it expressed concerns that a hike in excise duty could hurt the overall auto industry.

The company is awaiting a clarity on the amendment to the Company's Act before going ahead with the minority shareholders' voting on its plans to let parent Suzuki Motor Corp own and invest at the upcoming Gujarat plant.

"We are going to see our highest ever sales in a calendar year in 2014. We are going to touch around 11.48 lakh units during the year," Maruti Suzuki India (MSI) Chairman R C Bhargava told reporters here.

The previous best selling year was 2010 when Maruti managed to sell around 10.6 lakh units, he added.

The company, which sells various popular models including Swift and Dzire, has also enhanced its market share to 44.8 per cent in the April-November period, up 4.1 per cent from the same period of previous year, he added.

During the period, the company's total sales have grown by 13.1 per cent to 8,35,912 as against 7,39,247 units in the year-ago period.

Elaborating on the company's impressive sales growth despite the industry still struggling, MSI Executive Director (Marketing and Sales) R S Kalsi said: "All our models have shown growth during the year. In comparison to other companies we have been able to achieve growth by introducing new models."

While rural markets continued to grow, urban markets have also returned to growth path after witnessing stagnation in the last couple of years, he added.

When asked about the impact of enhanced excise duty on the automobile sector, Bhargava said: "It could derail the auto industry. If it lapses (on December 31) then prices go up by 4 per cent and we will have to pass on the burden to the customer. If it remains the same then we will continue to pass on the cost benefit."

The previous UPA government had cut excise duty on cars, SUVs and two-wheelers in the Interim Budget in February to help the industry tide over a demand slump.

In June, the new government extended the excise duty concession for automobiles by six months to December 31.

Excise duty on small cars, scooters, motorcycles and commercial vehicles currently stands at 8 per cent reduced from 12 per cent previously.

The same for SUVs stands at the reduced rate of 24 per cent as against 30 per cent, while that of large cars stands at 24 per cent compared with 27 per cent earlier. The duty on mid-sized cars stands at 20 per cent down from 24 per cent.

Commenting on the impending vote by minority shareholders on the Gujarat plant, Bhargava said: "It has been postponed. Government is bringing in changes in the Companies Act 2013. It has already been cleared by the Lok Sabha. It may be taken up in the Budget session now. So, till there is clarity on the law it won't make sense to have the vote now."

When asked about the impact of government intending to make airbags and other safety enhancing instruments mandatory in cars, Bhargava said: "If it becomes mandatory the biggest impact will be in the entry level cars because the customer in the segment is most price sensitive. We can't say today as what will be the impact."