Toyota Claims Hybrid Fuel Cell-Based Vehicles Will Be Competitive For 30 Years

- Toyota has been against EVs for a while and has bet on fuel cells
- Akio Toyoda, the grandson of the founder has also been against EVs
- Investor pressure has forced Toyota to invest in EVs recently
Toyota has been pushing hydrogen and fuel cell vehicles for almost two decades now. Of all the major automotive brands, it has been the one that stands out for not being bullish towards electric vehicles.
And yet again that's happened. In answering an investor question about the company's newly minted electric efforts, Shigeki Terashi, a director at Toyota said, " speaking from Toyota's headquarters in Aichi prefecture, said that in the years leading up to 2050, different options including hybrids and fuel-cell vehicles need to compete against each other so that the company is left with the best options."

The Mirai is Toyota's high-end emissions-free play, though it is based on fuel cell technology
This is not new considering Akio Toyoda, who is the grandson of the founder of Toyota and the current President has kept bad-mouthing electric car technology till recently when investor pressure forced Toyota to invest further in the EV space.
Toyota announced earlier this year that it would be bringing some battery-powered electric vehicles to the US. It plans on bringing two cars powered by an electric powertrain. Despite this plan, it continues to push hybrid vehicles and its fuel cell-powered hydrogen cars like the Mirai.
One thing is true - Hydrogen-powered vehicles have some advantages over electric vehicles especially when one talks about range, however fuel cell remains a more expensive technology to implement at scale and it also has some safety concerns shrouding it. Moreover, globally, the infrastructure is being developed to support a future that has mostly EVs which is a challenge for the Japanese majors' Honda and Toyota who have bet the far on hydrogen power.
Latest News
car&bike Team | Jun 30, 2026Delhi EV Policy 2.0: New Petrol Two-Wheeler Registration Banned in Delhi from April 2028With Delhi's new EV policy approved, new financial incentives for buyers will be introduced while setting a clear roadmap towards an all-electric future for new vehicle registrations.1 min read
car&bike Team | Jun 30, 2026Tata Sierra EV: Variants, Features, Prices ExplainedThe Sierra EV is offered in six variants and two battery pack options.1 min read
Hansaj Kukreti | Jun 30, 20262026 Tata Sierra EV: In PicturesThe much-awaited Tata Sierra has finally been launched in its all-electric avatar. Let's take a closer look at it.3 mins read
Amaan Ahmed | Jun 30, 2026Tata Sierra EV Sandwiched Between Two Trucks In Novel Crash Test: Watch VideoNobody saw Tata's latest crash test coming -- not even the Sierra EV it was conducted on2 mins read
Jaiveer Mehra | Jun 30, 2026Tata Sierra EV Launched In India At Rs 18.79 Lakh: 5 Variants, 63 & 75 kWh Battery Options, 500+ km RangeElectric derivative of the Sierra is based on the Acti.ev+ platform and is offers over 500 km of range in real-world use.4 mins read
Amaan Ahmed | Jun 30, 2026Tata Sierra EV Real-World (C75) Range Figures RevealedUnlike what you may have seen on social media in recent days, the Sierra EV will not cover 700 kilometres, not even on the forgiving Indian Driving Cycle test2 mins read
Seshan Vijayraghvan | Jun 29, 2026Renault Kiger vs Toyota Urban Cruiser Taisor: Which Underdog Deserves Your Money?Both the Kiger and the Taisor promise strong performance, solid features, comfortable cabins and everyday usability, all without breaking the bank. But which of these underrated subcompact SUVs deserves your money? Let's find out.1 min read
Seshan Vijayraghvan | Jun 29, 2026Skoda Kodiaq RS Review: The Best Kodiaq Yet?The Skoda Kodiaq RS is finally here, and it's every bit as exciting as I expected. But was it worth the wait?7 mins read
Bilal Firfiray | Jun 28, 2026BMW X6 M60i Review: It’s Back And HOW!The BMW X6 M60i blends a 530bhp twin-turbo V8, with its unmistakable coupe-SUV styling. There’s plenty of character, but is it worth your money?6 mins read
Janak Sorap | Jun 25, 2026350cc Bajaj Dominar 400 Review: Same Character, Lower PriceA slightly lower displacement engine, a significantly lower price tag and nearly the same performance — the Bajaj Dominar 400 aims to be smarter rather than faster.6 mins read
Preetam Bora | Jun 25, 20262026 Bajaj Pulsar NS400Z First Ride Review: Smaller Engine, But Should You Buy It?The Bajaj Pulsar NS400Z won our Two-Wheeler Upgrade of the Year. Then new tax slabs happened. Smaller engine, same badge – but does it still deliver?6 mins read






























































































































