TVS Motor Company has signed a distribution partnership with Public Motors, part of the reputed Ghaf Investments L.L.C., in the United Arab Emirates. As part of the latest association, a 2,000 square feet marquee showroom was inaugurated in Sheikh Zayed Road in Dubai. Through the new showroom in Dubai, TVS will introduce both personal commuting vehicles from TVS as well as for delivery segments in the UAE. Apart from listing TVS two-wheelers, the showroom will also provide spare parts and a service facility.
Speaking on the occasion, R Dilip, Executive Vice President - International Business, TVS Motor Company, said, "We are delighted to expand our presence in the UAE market with Public Motors and the reputed Ghaf Investments L.L.C. They have a rich experience in the region and are synonymous with trust. This association is a strategic step towards expanding TVS Motor Company's market presence, driving innovation through best-in-class products and setting a customer experience benchmark. The marquee showroom demonstrates our continued commitment to the UAE and will offer a wide range of products across segments to delight our customers."
"We, at Public Motors, will represent TVS Motor Company with great pride to cater to the demand of potential customers. The technology and quality prowess of TVS Motor Company combined with our network facility, will definitely create an impact in the UAE," said Ibrahim Al Sadah, Head & Managing Partner, Public Motors.
TVS Motor Company will launch the new 2021 TVS Apache RR 310, as well as the TVS Apache RTR 200 4V, TVS Apache RTR 160 4V and TVS Apache RTR 180. The Company will also introduce their two popular global scooter models in the UAE, including the smart scooter, TVS NTORQ 125 (disc) and the body balance technology-enabled TVS WEGO. The commuter segment will be addressed by TVS Motor Company's flagship global products TVS HLX 150, HLX 100 and HLX 125. The TVS HLX series is 1 million strong across the globe and rapidly growing in multiple geographies.
TVS Motor Company is one of India's leading exporter of two-wheelers, and with the new association with Public Motors in the UAE, TVS now has presence in over 60 countries. The company exports to countries in the Asia Pacific region, Europe, Africa, Latin America and the Middle East.