Mahindra's Electric Mobility Division Rebranded As 'Mahindra Electric'
By Sameer Contractor
1 mins read
Published on September 9, 2016
- The electric mobility business was earlier branded as Mahindra Reva
- Mahindra Reva was started after the automaker bought Reva Electric
- After the e2o and e-Verito, Mahindra now plans to introduce e-Supro van
Under the new brand name, Mahindra Electric will manufacture electric cars, license out its electric vehicle technologies, electrify its new and existing platforms and help deliver integrated zero emissions mobility solutions, the company said in a statement.
Arvind Mathew, CEO, Mahindra Reva said, "As the pioneer of electric vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification of our range of vehicles to reduce emission and build an eco-system for electric mobility in India. With the FAME scheme the Government has already set in motion a conducive environment and hence we expect a faster adoption of electric vehicles in the country. I am confident that progressive Government policies as well as speedy and adequate infrastructure development will enable us to embrace new technologies that are green and sustainable."
Retailing the country's only electric vehicle for the longest time - Mahindra e2o, the company recently expanded its electric vehicle portfolio with the launch of the e-Verito all-electric sedan. The zero emissions vehicle is just a part of the company's aspirations, as it plans to also introduce the e-Supro, passenger van sometime in the future. The electric van was showcased at the 2016 Auto Expo in February.
Furthermore, Mahindra has revealed that it plans to power some of its new and existing vehicles with the later electric drivetrain technoogy. The move is a part of Mahindra's vision of the 'Future of Mobility' which includes the framework of Green, connected, Convenient and Cost effective vehicle technology.
While the electric vehicle growth in the country has been minuscule, the company says that the current fiscal (FY2016) has seen a substantial growth in sales as against the previous year, and the automaker is eyeing the B2B category to increase the adoption of EVs in the future.
Moving beyond India, Mahindra Electric has already forayed into the UK with its entry level e2o city car. Mahindra is also one of the founding teams in the global Formula E electric car racing series and is dedicated to the development of innovative electric mobility technologies for the future.
Great Deals on Used CarsView All Used Cars
- 41,489 km
- 1,18,054 km
- 44,300 km
- 84,000 km
- 77,000 km
- 76,000 km
- 76,000 km
- 58,000 km
- 62,500 km
- 81,000 km
Popular Mahindra Models
-10809 second ago
The company justifies its decision by citing various market factors and the necessity to uphold product quality and competitiveness.
-10070 second ago
Carmaker has said it will hike prices across its range of cars by up to 2 per cent.
-4582 second ago
The standard W175 is now priced from Rs 1.22 lakh (ex-showroom) positioning it under the W175 Street.
-3265 second ago
The scooter is offered with a special battery subscription scheme, which drives the initial price down and requires the buyer to pay a monthly subscription fee
-2402 second ago
The design patent shows the final production EV will be close to the Sierra concept showcased at the 2023 Auto Expo.
1 hour ago
The model is offered in both single and double cab guises in Algeria, while Brazil focuses solely on the four-door model
2 hours ago
The Renault Kwid and Triber get benefits up to Rs 50,000 while the Kiger gets maximum discounts of up to Rs 65,000
19 hours ago
The partnership looks to set up 7,000 electric vehicle charging stations across India.
21 hours ago
Stellantis and Ample have already established a pilot program that will begin in Madrid, Spain, in 2024 and will be using 100 Fiat 500e EVs within Stellantis Free2move car-sharing service.
22 hours ago
The one-off creation is mechanically identical to the standard Chiron Super Sport but features elements inspired by the Type 57 SC Atlantic such as the bespoke paint finish and chrome grille.
10 days ago
The company will be offering electric vehicle chargers through direct sales channels.
11 days ago
The RV400 is priced at Rs 1.39 lakh and is available for sale on Flipkart
11 days ago
The updated Tesla Model 3 gets the “Active Hood” feature to reduce pedestrian injuries in the event of a collision
12 days ago
Owned by Geely, Lotus has pledged to become fully electric by 2028
12 days ago
The new platform will largely use local components and has been dubbed the ‘A Main Platform’ with the first electric vehicle set to roll out in 2026, specifically for the Chinese market.