Nexa Looks Ahead To Expansion, New Model Introduction
Siddharth Vinayak Patankar
1 min read
Aug 03, 2016, 06:51 PM
Key Highlights
- Nexa dealerships raking in success for Maruti Suzuki
- Company plans to expand to 250 outlets by 2017
- Two new models to join the current line-up sold at Nexa dealerships
It was called an experiment gone awry, but as it completes one year of operations, Maruti Suzuki's Nexa network is now looking like quite the success. The first model to come from Nexa (S-Cross) was a bit of slow starter, but a price correction, and the subsequent addition of the Baleno has seen Nexa clocking healthy sales now.
The network was ramped up to 150 outlets across 94 cities in the first year. Maruti says that by the end of March 2017, there will be 250 outlets - meaning that the products retailed by Nexa will then reach all potential buyers (currently Nexa reaches approximately 85-90 per cent of the market says Maruti) across India. Maruti Suzuki believes it has also been able to engage new buyers for the first time.
Suzuki S-Cross
"51 per cent of customers who came for these cars never had a Maruti in their consideration (set). In a way we reach these customers. 70 per cent of them are replacement buyers who are upgrading from their current vehicles. It has fulfilled our expectations." Says R S Kalsi, Executive Director Marketing & Sales at Maruti Suzuki India.
The network was ramped up to 150 outlets across 94 cities in the first year. Maruti says that by the end of March 2017, there will be 250 outlets - meaning that the products retailed by Nexa will then reach all potential buyers (currently Nexa reaches approximately 85-90 per cent of the market says Maruti) across India. Maruti Suzuki believes it has also been able to engage new buyers for the first time.
"51 per cent of customers who came for these cars never had a Maruti in their consideration (set). In a way we reach these customers. 70 per cent of them are replacement buyers who are upgrading from their current vehicles. It has fulfilled our expectations." Says R S Kalsi, Executive Director Marketing & Sales at Maruti Suzuki India.
Of course the positioning at Nexa shall remain premium says the company, and it already promised us two new models would join the S-Cross and Baleno soon. Those are the Ignis and Baleno RS that were showcased at the 2016 Auto Expo in Delhi this past February. While there may be a few weeks delay the models are on track for launch this year.
The delay is mainly on account of capacity constraints as Maruti's plants are currently firing on all cylinders - and yet failing to stay abreast of demand. Kalsi says, "We are optimistic about the market, considering the macro economic factors. Yet we have to monitor the market, the products in the pipeline and when to put them on the road. So we are very clear on when to start what."
Related News
Popular Maruti Suzuki Models
Latest Cars
Upcoming Cars
Trending News
1 min readTriumph Tracker 400: In Pictures
1 min readTriumph Tracker 400 Unveiled in UK
Latest News
Janak Sorap | Dec 17, 2025Triumph Tracker 400: In PicturesTriumph has unveiled the new Tracker 400 based on the Speed 400. Here’s a quick look at the motorcycle in pictures.1 min read
Jaiveer Mehra | Dec 17, 2025Tata Sierra Smart Plus Revealed In Official Pictures: What Do You Get For Rs 11.49 Lakh?While nearly everyone has seen the Sierra in pictures and many in person at dealerships, you’ll likely only have seen the top models. But what is the base variant like?2 mins read
car&bike Team | Dec 17, 20252025 Ducati Panigale V2, Streetfighter V2 Recalled In The USThe recall states that two ABS fuses may have been inadvertently fitted in the wrong positions during wiring assembly and could increase the risk of a crash.3 mins read
Jafar Rizvi | Dec 17, 2025Updated Bajaj Pulsar 220F Does Not Get Dual-Channel ABS; Company Issues ClarificationBajaj Auto has confirmed that the updated Pulsar 220F does not feature dual-channel ABS, contradicting earlier reports.1 min read
Janak Sorap | Dec 16, 2025Triumph Tracker 400 Unveiled in UKBased on the Speed 400’s platform with the tune from the Thruxton 400.1 min read
car&bike Team | Dec 16, 2025Kawasaki Versys-X 300 Offered With Rs 25,000 DiscountAfter the discount, the entry-level Kawasaki Adventurer tourer is priced at Rs 3.24 lakh (ex-showroom).3 mins read
Janak Sorap | Dec 11, 2025Harley-Davidson X440 T First Ride Review: Smarter and SharperHarley-Davidson has taken the X440 and given it a more focused and engaging twist. The result is the X440 T—essentially the same platform but updated in areas that give the motorcycle more appeal and riders more thrill.5 mins read
Shams Raza Naqvi | Dec 10, 20252025 Mini Cooper Convertible Review: More Colour On Indian RoadsThe updated Mini Cooper Convertible is set to be launched in the Indian market in the next few days. We drive it around Jaisalmer for a quick review.1 min read
Bilal Firfiray | Dec 8, 2025Tata Sierra Review: India’s New Favourite?Marking its return after a few decades, the reborn Sierra has made everyone sit up and take notice. But is it worth the hype?10 mins read
Girish Karkera | Dec 4, 20252026 Honda Prelude First Drive: Domesticated Civic Type RA sporty-looking coupe built to give customers a taste of performance but not at the expense of everyday practicality.5 mins read
Seshan Vijayraghvan | Nov 29, 2025Mahindra XEV 9S First Drive Review: Big Electric SUV, Bigger ExpectationsThe XEV 9S lands at a time when the EV crowd is growing fast. It’s a big, born-electric, three-row SUV that starts under 20 lakh. It sits close to the XUV700 in size, but the brief is very different. Here’s what it’s like on the road.11 mins read