Tata Motors Introduces 'Anubhav' Mobile Showrooms For Passenger Vehicles, Expands To Rural Areas

Tata Motors has announced the introduction of 'Anubhav' mobile showrooms that will be expanding the brand's presence in rural areas. The Anubhav mobile showrooms will showcase and retail the automaker's range of passenger vehicles and aim to increase the brand's reach in Tehsils and Talukas. A total of 103 mobile showrooms are being deployed across the country and will help existing dealerships to offer doorstep sales experience to customers, the company said in a statement. These showrooms will offer details and buying assistance for Tata Motors' complete product portfolio as well as accessories, finance schemes, test drives and exchange offers.

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Tata says rural India sales contribute around 40 per cent to the total passenger vehicles sold in the country

Speaking on the announcement, Rajan Amba, Vice President, Sales, Marketing and Customer Care, PVBU - Tata Motors said, "We are delighted to commence the Anubhav Initiative. This is a significant step towards taking the brand to the hinterland and making our New Forever range of cars and SUVs more accessible while reducing our dependability on the traditionally followed model of a brick-and-mortar facility. These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets."

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The Tata Anubhav mobile showrooms are built on Tata's Commercial Vehicles Fully Built Division and based on the Intra V10 pick-up

The Tata Anubhav mobile showrooms are built on the Tata Intra V10 pick-up and have been designed with the expertise of Tata Motors Commercial Vehicles Fully Built Vehicles (FBV) Division. These mobile showrooms will be operated by dealerships under Tata Motors' supervision and guidance. All the dealerships will define monthly routes for these vans and will cover the targeted village or tehsil. The vehicles will also come with GPS trackers to monitor the movement for better utilisation.

The concept of mobile showrooms isn't entirely new and has helped several automakers, from Volkswagen to Maruti Suzuki, to reach out to newer areas, especially in the rural areas.