Tata Sierra Launch LIVE Updates: Price, Specifications, Features, Images

Tata Motors will reveal all details of the Sierra today, including its price, features, variants and powertrain options. Stay tuned to this space to know all about the SUV.

Ahead of the price reveal, here’s a look at everything known so far about Tata’s upcoming Hyundai Creta rival and what more you can expect from it.

Starting with the exterior, the production-spec Sierra closely resembles the version displayed at the Bharat Mobility Expo. It retains its boxy silhouette, with strong character lines, a flat bonnet and a neat, upright front fascia.

The SUV also features glossy black cladding along the sides and underbody, as well as a chunky wheel-arch treatment and new 19-inch alloys.

At the rear, the design continues with connected LED taillamps, a high-mounted spoiler with an integrated stop lamp, a solid-looking bumper and silver faux skid plates.

Tata will offer the SUV in six monotone colours: Pristine White, Pure Grey, Coorg Clouds, Bengal Rouge, Andaman Adventure and Munnar Mist.

Inside, one of the talking points is the ‘TheaterPro’ triple-screen setup that stretches across the dashboard. You get a digital instrument cluster, a large infotainment unit in the centre, and a separate screen for the co-driver.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, takes the stage and commences the launch event.

Before kickstarting on the main bit, Chandra sheds some light on the OG Sierra from the '90s.