Maruti Suzuki Expands Subscribe Program, Partners With Mahindra Finance's Quiklyz

Maruti Suzuki India has expanded its Subscribe car leasing program and has announced a partnership with Mahindra Finance-owned Quiklyz. The platform will offer a white plate subscription for the Maruti Suzuki range of vehicles. Moreover, the company has added Kolkata as the newest city to its program. Maruti Suzuki Subscribe was launched in July 2020 and allows customers to lease a vehicle from the automaker for a certain period. Maruti says it has received nearly one lakh enquiries for the Subscribe program. The leasing option reduces large overheads for the customer, while also covering ancillary costs like registration, insurance and maintenance. The Subscribe option is available for both Arena and Nexa cars with a total of 10 models listed. The tenure has been bumped up to five years from the previous four years.

Also Read: Mahindra Finance Launches Vehicle Leasing & Subscription Brand 'Quiklyz'

Nearly all of Maruti Suzuki's vehicle range is listed for leasing and subscription through the Subscribe program

Speaking about the expansion, Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, said, "The car subscription is a relatively new concept for the customers in India. In less than two years of its launch, we have received a phenomenal customer response for Maruti Suzuki Subscribe with nearly 1,00,000 enquiries. The Subscription program allows the customer to select from a bouquet of vehicle options, as per their requirements. We have been constantly upgrading our Subscribe program services with learnings and feedback from our customers. This has encouraged us to expand Maruti Suzuki Subscribe to newer markets like Kolkata and partner with Quiklyz by Mahindra Finance. Through this new partnership and expansion, we look forward to serving our customers with more ease and convenience."

Speaking on the partnership, Turra Mohammed, SVP & Business Head, Quiklyz, said "Car subscription is gaining pace as customers' ownership preference is changing across all segments, including individual, professional, SME and corporate. Subscription provides super convenience and unmatched flexibility, something that customers expect and want from their car ownership experience. Quiklyz by Mahindra Finance is committed to playing a significant role in this market. Therefore, we are excited to partner with Maruti Suzuki to provide unmatched subscription service for the entire range of Maruti Suzuki portfolio."

The monthly rental includes vehicle usage charges, registration, maintenance, insurance & other common services

The subscription plan is available for different tenure options from one to five years and includes a monthly rental that comprises the vehicle usage charges, registration charges, maintenance, insurance, and other common services. At the end of the tenure, the customer has the option to switch to a newer car or purchase the subscribed car by paying the remaining amount.

Also Read: Maruti Suzuki Adds WagonR, Ignis And S-Cross To Its Subscribe Program

At present, Maruti Suzuki Subscribe is present in 20 cities across the country including Delhi-NCR, Bengaluru, Hyderabad, Pune, Mumbai, Chennai, Ahmedabad, Jaipur, Indore, Mangalore, Mysore and now Kolkata. Apart from Quiklyz, customers can also avail the subscription service through Orix, Myles and ALD. There's also the option to choose between white or black registration plates, diversifying the ownership choice. Customers can look for the best leasing deals through the Maruti Suzuki marketplace online that serves as a unified platform to check out the best deals through different players.