Tata Hexa: Why It Needs To Become A Flagship Model For Tata Motors

The Tata Hexa will usher in a new era for the fairly beleaguered Tata Motors. But that is dependent on the success the vehicle manages to achieve. I say this for many reasons, but chief amongst them will be the complete re-acceptance of the Tata brand once again - especially by the more well-heeled. The Tiago's arrival last year cemented the company's comeback story. After several consecutive quarters of consistent de-growth the year 2015 saw a slight comeback when the Zest began to pull some customers back to the Tata showrooms. But 2016 has spelt month-on-month growth for Tata Motors. That growth has come primarily on the back of that small hatchback - the Tiago - which has impressed with its performance and build quality, and also bagged the entry hatch award at the NDTV Car and Bike Awards 2017. Tata Motors has launched the Hexa at a starting price of Rs. 11.99 lakh (ex-showroom, Delhi)

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The Hexa impresses with its features list

The process has since been carried on even after Karl's passing. And all of that has now come to a tipping point. The Hexa, in particular is a great metaphor for it all. It took the fairly strong engineering roots of a badly executed product - the Aria, and gives us a surprisingly capable and adept vehicle. A car that will not only make the SUV lovers smile over its rough-terrain credentials, but also impress the naysayers with its cabin and creature comforts. Now if Tata gets the price right, the Hexa really should very well be the next big thing that will allow Tata to take the Tiago's success to new heights. And also lay the groundwork to ensure a clear path to Tata dealerships, in time for the Kite 5 and Nexon - a rich pipeline the company has already made ready. So the Hexa simply has to play the flagship role - something the Safari used to do years ago, the Aria failed to do, and one Tata has not really, therefore had for several years now. Check the specs comparison of Tata Hexa, Toyota Innova Crysta & Mahindra XUV500