Tata Hexa: Why It Needs To Become A Flagship Model For Tata Motors
- The Hexa is a big step up for Tata Motors in terms of build and quality
- The Hexa will be a true turnaround product for Tata and its new flagship
- Prices for the Hexa will be announced on 18th January 2017
The Tata Hexa will usher in a new era for the fairly beleaguered Tata Motors. But that is dependent on the success the vehicle manages to achieve. I say this for many reasons, but chief amongst them will be the complete re-acceptance of the Tata brand once again - especially by the more well-heeled. The Tiago's arrival last year cemented the company's comeback story. After several consecutive quarters of consistent de-growth the year 2015 saw a slight comeback when the Zest began to pull some customers back to the Tata showrooms. But 2016 has spelt month-on-month growth for Tata Motors. That growth has come primarily on the back of that small hatchback - the Tiago - which has impressed with its performance and build quality, and also bagged the entry hatch award at the NDTV Car and Bike Awards 2017. Tata Motors has launched the Hexa at a starting price of Rs. 11.99 lakh (ex-showroom, Delhi)
Watch Tata Hexa Review
The numbers have been strong. In October 2016, at the height of the festive period, Tata sold 16,311 passenger vehicles - up a strong 28 per cent over the previous year. Even in December when most of the industry has taken a hit over demonetization, Tata has managed a 35 per cent year-on-year growth. That shows that it is not just the success of the Zest or the Tiago, but overall faith on the Tata brand that has also been revived. The Hexa will need to cap that run now. The Hexa is in many ways the culmination of the turnaround Tata has so desperately needed. It was a revolution within the company begun by its former MD Karl Slym. Karl had been attempting to change the way the company approached its business - right from paper to product stage. That meant a complete overhaul also of the quality of parts procured from vendors - which in turn meant a step-up of the suppliers' quality too. Something we experienced when we drove the crossover recently.
The Hexa impresses with its features list
The process has since been carried on even after Karl's passing. And all of that has now come to a tipping point. The Hexa, in particular is a great metaphor for it all. It took the fairly strong engineering roots of a badly executed product - the Aria, and gives us a surprisingly capable and adept vehicle. A car that will not only make the SUV lovers smile over its rough-terrain credentials, but also impress the naysayers with its cabin and creature comforts. Now if Tata gets the price right, the Hexa really should very well be the next big thing that will allow Tata to take the Tiago's success to new heights. And also lay the groundwork to ensure a clear path to Tata dealerships, in time for the Kite 5 and Nexon - a rich pipeline the company has already made ready. So the Hexa simply has to play the flagship role - something the Safari used to do years ago, the Aria failed to do, and one Tata has not really, therefore had for several years now. Check the specs comparison of Tata Hexa, Toyota Innova Crysta & Mahindra XUV500
Related News
Latest Cars
Upcoming Cars
Latest News
Janak Sorap | Jan 21, 20262026 Triumph Trident 660 and Tiger Sport 660 Unveiled; India Launch This YearBased on the setup offered on the Daytona 660, this is the most comprehensive update the Trident and Tiger Sport has received since their introduction.3 mins read
Jaiveer Mehra | Jan 21, 2026New Mercedes-Benz S-Class Previewed Ahead Of Jan 29 Global DebutMercedes says that over 50 per cent of the parts in the upcoming S-class are new, with the car also set to be L4 autonomous driving ready.3 mins read
car&bike Team | Jan 21, 20262026 Jeep Meridian Updated With Sliding Second Row Seats; Prices Start At Rs. 23.33 LakhThe update is limited to select three-row variants of the Jeep Meridian, namely, Limited and Overland.1 min read
Jaiveer Mehra | Jan 21, 2026Skoda Kylaq Classic+, Prestige+ Prices RevealedSkoda has also confirmed a new Sportline variant that will join the lineup later in the year.1 min read
Jaiveer Mehra | Jan 20, 2026Tata Punch Facelift Bharat NCAP Crash Test Scores Revealed; Gets 5-Star RatingFacelifted internal combustion Punch secures 30.58 out of 32 for adult occupant protection and 45 out of 49 for child occupant protection.1 min read
Seshan Vijayraghvan | Jan 20, 2026Maruti Suzuki To Invest Rs. 35,000 Crore For Setting Up New Manufacturing Plant In GujaratThe new facility will come up in Khoraj, on 1,750 acres of land provided by Gujarat Industrial Development Corporation (GIDC).2 mins read
Bilal Firfiray | Jan 21, 2026Tata Punch Facelift Review: New Turbo Engine; Same Old SoulWith the update, the Tata Punch facelift retains its character of being a healthy runabout, which is perfect for Indian roads. But have these changes made it any better?7 mins read
Amaan Ahmed | Jan 17, 2026Bajaj Chetak C25 First Ride Review: Basic, Likeable E-Scooter For First-Time RidersThe Chetak C25, in quite a few ways, is poles apart from the larger and more powerful 30 and 35 Series models, but in its mannerisms, it is very much a Chetak.8 mins read
Bilal Firfiray | Jan 9, 2026Toyota Urban Cruiser Hyryder: 10,000 km Long-Term ReviewAfter spending over three months and 10,000 km with the Toyota Urban Cruiser Hyryder Hybrid, we were impressed by its real-world mileage, seamless hybrid, practical comfort, and Toyota reliability. Is it the best C-SUV then?5 mins read
Seshan Vijayraghvan | Jan 8, 20262026 Mahindra XUV 7XO Review: Big On Tech, Bigger On ComfortThe new Mahindra XUV 7XO is flashier, feature packed, and comes with more advanced tech. But are the changes just incremental or actually substantial?1 min read
Preetam Bora | Jan 10, 2026Simple One Gen 2 First Ride Review: 265 km Claimed Range!The Gen 2 model of Simple Energy’s first electric scooter gets a fair few updates, including new features, tech, more range and lighter weight. We spent a couple of hours with the Simple One Gen 2 to find out if it manages to impress.6 mins read