Tata Motors To Triple Sales Network In The Next Four Years

The 2014 Delhi Auto Expo gave us a peek into what Tata Motors had in stored for India. Both the Zest and the Bolt were on display and there was also the concept compact SUV, Nexon which showed us the direction the company was taking. Both the Zest and the Bolt have been launched and now the strategy is all about expanding their dealership network.

Mayank Pareek, President for Passenger Vehicle Business, said, "The future products from Tata Motors are all about showing the customers how far the company has come with regards to design, quality and consumer experience. HorizonNext is all about bringing a new dimension to our products and we've shown that with the Zest and Bolt"

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Speaking on the slowdown of the auto sector, Pareek said that the only way to tackle the problem is to bring out new products and that strategy too is in place for Tata Motors as it plans to introduce 2 new products ever year for the next 5 years.

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But the company needs to expand its dealership network and though it has 500 dealerships pan India, Pareek said that it is looking to triple that figure in the next four years.

The wide reach will help Tata Motors rake in sales which will help in their overall growth. With new launches expected in 2015 with the Kite, Pelican and the Safari Storme facelift, the company is all set to take on the likes of market leaders like Maruti Suzuki and Hyundai.