Tata Motors has been trying to reinvent its image in India and it's taken steps to ensure that it cuts all the flab and looks leaner as far as an organisation is concerned. While we've seen the change in the company, we're also closely watching the products that the company is bringing out. The last three products - Tiago, Hexa and Tigor - bear testimony to the fact that Tata Motors is looking into each and every aspect of car making with a fine comb which is why we get to see massive changes in the build quality both on the exterior and interior. In fact, the cars are different than what one would normally expect out of Tata cars which is why you see the company gaining traction once again in India.
Now the company is all set to launch its newest product into the Indian market - the Nexon. Guenter Butschek, MD and CEO of Tata Motors said that the subcompact SUV will be launched in India in September. While he did not give us a date, he mentioned that this will the last new car coming from the Tata Motors stable this year. The Nexon subcompact SUV will be based on the same platform that underpins the likes of the Tata Zest and the Tata Bolt. The Nexon will take on the likes of India’s most popular SUV the Maruti Suzuki Vitara Brezza, the Ford Ecosport, the Mahindra TUV300 and Nuvosport. Eventually, the Nexon will also take on the upcoming Hyundai subcompact SUV.
Also Read: Tata Nexon - 10 Things You Need To Know!!
While the concept unveiled at the 2014 Auto Expo, the production car debuted at the 2016 Auto Expo and went on to literally steal the show. Spied undisguised recently, with a modern design language the likes of which we have not seen in this segment yet and the two tone integration that has become so popular in India over the last year and a half, the Nexon will definitely make heads turn. The front face still has the typically Tata look to it with hark back to the original Indica and a nod to the Tiago all blended into on high set compact SUV stance. The 16-inch alloy wheels and the design element just under the window line accentuate the side profile. The rear look is quite unique with the pincer style design and the slim window.
(Tata Nexon at the Geneva Auto Show)
