The PUBG And Mahindra Connection That Is Breaking The Internet

- PUBG is one of the most popular online games today
- PUBG also has cars based on the VW Campervan, Ford Bronco
- Other off-road vehicles are based on the Land Rover Defender and BMW GS
PUBG or Player Unknown's Battlegrounds is taking the world by storm and it's possibly the most popular game today. Available on PC, console and most popularly a mobile medium, the game is an online multiplayer first shooter which gives more importance to survival than the sheer number of kills. So what does Mahindra have anything to do with it? Well, in a rather surprising discovery as seen in the picture above, the tractors used in the game as a part of the general landscape in the popular map 'Erangel' actually has 'Mahindra 265 DI' markings on the side engine cover!

(PUBG Mahindra Tractor)
While this doesn't seem like an intentional plug from Mahindra and more like an oversight from the makers of PUBG when it comes to logos and brand removal, it is not surprising that the game developers used a Mahindra tractor to base their game model against.

(Mahindra 265 DI Tractor)
Mahindra tractors are hugely popular in the United States and other countries outside India and are known for their rock solid reliability and affordable prices as compared to popular competition like Ford and John Deere.
NDTV carandbike has reached out to Mahindra for an official statement on the use of the tractor in the game and is waiting for a revert on the same.

(PUBG Horn-OK-Please Trailer)
Incidentally, this isn't the only Indian connection that the game has. While the mobile version of the game has very toned down graphics, the PC version is very highly detailed. Apart from a clear Mahindra logo and model number, the trailer that the tractor is towing also has the famous or infamous 'Horn OK Please' painted on it and the equally famous/infamous: 'Buri Najar Waley Tera Muh Kala', which essentially means 'You with the evil eye, may your face turn black'
Of course, apart from the tractors, Mahindra in North America also sells the Roxor off-road vehicle which is also used for farm and trail purposes. The Roxor has recently been in the news due to FCA filing a complaint in the International Trade Commission over the design of the Roxor looking too similar to that of the older CJ series Willys Jeep. Mahindra in a counter has taken FCA to court over a breach of contract terms over the usage of the grille design. You can read all about the Mahindra VS FCA: Battle For Roxor by clicking on this link.
Trailer Image Source: Reddit

Cyrus Dhabhar was born and brought up in a motorsport family and cars run deep in his blood. As a passionate founder and head of a classic car club in Mumbai and an avid part of the vintage and classic car scene in the country, Cyrus prefers his cars older and simpler. That said, he loves everything on four wheels and the occasional two-wheeler as well. Cyrus currently is the Assistant Editor - AUTO for the NDTV Group.
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