Amitabh Bachchan Roped in as Brand Ambassador For TVS Jupiter
car&bike Team
1 min read
Oct 16, 2015, 12:11 AM
TVS Motor Company today announced that it has roped in Amitabh Bachchan as brand ambassador for its popular scooter - the Jupiter. Amitabh Bachchan, who is endorsing an automotive brand for the first time, has joined the long list of celebrities who are endorsing TVS product. Celebrities like MS Dhoni, Virat Kohli, Anushka Sharma and Mahesh Babu have been already endorsing different TVS products in the country. The first TVS Jupiter TVC with the Bollywood superstar, directed by Shoojit Sircar, will go live around the festive season.
"Shri Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do 'Zyada'. This is the philosophy behind TVS Jupiter, ZyadaKaFayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS Family." said K N Radhakrishnan, President and CEO, TVS Motor Company.
Coming to the product, the TVS Jupiter is the second largest scooter brand in the country after the Honda Activa. As a matter of fact, the 110cc scooter became the fastest to sell 5 lakh units in the Indian scooter category. Launched in September 2013, over 5 lakh units of the scooter were sold within just 18 months.
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