Hyundai Motor India completes two decades of its presence in the country and the automaker has been connecting with its customers once again in its nostalgic new campaign - Brilliant Moments. As part of its campaign, the Korean auto giant that begun operations in India in 1998, released its first film 'The Deal With Accent' on June 27, 2018. The video that revisits a family's ownership with the Hyundai Accent has managed to garner over 100 million views in just 17 days of its release. The video is one of the many stories that the 5.8 million Indian customers have had with their respective cars and the Brilliant Moments campaign aims to bring some of those to the screen.
Commenting on the response Hyundai India, MD and CEO, Y K Koo said, "We are delighted with the record response on the Brilliant Moments Emotional Digital Campaign clocking more than 100 Million views and have received over 5000 stories shared by our customers in just 17 days of its release in social media. The 100 Million views milestone is a strong testimony of Hyundai's position as the country's most loved, trusted and caring car company and showcasing Hyundai brand touching the hearts of millions of Indians. As we celebrate the most successful 20 years and look-up to the next 20, our vision is to become the customers' lifetime partners in automobile and beyond."
(Hyundai's next film is based on the popular selling Santro)
Hyundai India has invited customers of brands like the Santro, Accent and the i10 to share their respective stories with the manufacturer by logging on to the www.brilliantmoments.in, or drop in a letter at the special letter boxes at the dealerships. The top stories shared by customers will be made into individual films and the top three films with the highest votes will be chosen as winners. The winners will be gifted Hyundai cars at a mega event in presence of the company's corporate brand ambassador Shah Rukh Khan, while there are domestic holidays for 10 couples and 1000 gift vouches to be won as well.
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Following the success of the first film with the Hyundai Accent, the automaker will be releasing its second film 'Army with Santro' in the third week of July across social media. It is afterall the Hyundai Santro that started the company's innings in the country two decades ago and remains one of the most popular models from the automaker. At the time, the Santro was deemed as a worthy contender to the best-selling Maruti 800 and later the Maruti Suzuki Alto. No wonder then, the Santro will be making a comeback soon as the automaker's new budget offering.
With Hyundai India celebrating 20 years of its presence, customers are also in for special offers for the month of July 2018. Commemorating its 20th anniversary, the automaker has announced free comprehensive ca inspection, 10 per cent discount on spare parts and 20 per cent discount on mechanical labour, oil and value added services.
