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Mahindra Acquires UK-Based Motorcycle Maker BSA Company

last published date : 23 October 2016, 00:26 IST
Mahindra Acquires UK-Based Motorcycle Maker BSA Company
Highlights
  • Mahindra acquired 100% stake in BSA for around Rs. 28 crore
  • BSA has been acquired under Mahindra subsidiary Classic Legends Pvt Ltd.
  • The principal activity of BSA is licensing of brands related to bikes
A move that we were anticipating for quite a while now, Indian auto major Mahindra and Mahindra has acquired the UK-based two-wheeler manufacturer BSA Company for 34 lakh Pounds (around Rs. 28 crore). The move was a much anticipated one and something we told you about back in May this year. Mahindra was contemplating between motorcycle brands Norton and BSA, but seems have to settled for the latter.

In a statement to the stock markets, Mahindra & Mahindra Ltd says, "CLPL, a subsidiary of the Company, has on October 21, 2016 acquired 100% of the share capital of BSA Company Limited." Classic Legends Pvt Ltd. (CLPL) is an arm of the Indian brand, and purchased all 1.2 lakh shares of BSA at a consideration of 28.33 Pounds per share.

Mahindra further added that this acquisition will enable Classic Legends to acquire or obtain license of the BSA brand and utilise the same for selling marketing, distributing motorcycles globally. The principal activity of BSA is licensing of brands related to motorcycles. Incorporated in the UK, the company has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.

Last year, Mahindra bought a 51 per cent stake in Peugeot Motocycles (PMTC), a part of the euro 54 billion France-based PSA Group. The company is yet to reveal complete details of what it plans to exactly do with the iconic two wheeler brand.

Over the years, Mahindra has been on acquisition spree and has quite a few auto brands under its umbrella. Last year, the automaker acquired a 76.06 per cent controlling stake in Pininfarina for $28 million, under its arm Tech Mahindra; while the company previously acquired South Korean automaker SsangYong. Two-wheeler brand SYM was bought by the manufacturer from Kinetic to start Mahindra Two Wheelers and the acquisition of Reva Electric Car Company has fueled the Mahindra Electric venture.

Sameer Contractor
Sameer Contractor

With an unquenchable thirst for everything automotive, Sameer has always been the go to auto guy that his friends needed. So, it isnt exactly surprising that he chooses to do what he does. A Batman fanatic, Sameers wants to go roof-scaping on the Tumbler, while the Bat motorcycle is certainly on the cards and he plans to build one himself. An avid foodie, he has a road trip in order that will be taking him across the world in search for the best roads and the best cuisines. While his stress buster involves taking aimless motorcycle rides, do not get offended by his sarcasm.

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