Maruti Suzuki Is India's Most Reputed Auto Brand According To New Study
Kingshuk Dutta
1 min read
Mar 12, 2017, 11:58 PM
Key Highlights
- Maruti Suzuki managed to beat brands Hyundai and Honda
- The study considered a total of 42 automobile brands from 10 countries
- BMW finished 4th on the list while Mercedes finished 6th
A survey conducted by BlueBytes, in association with TRA Research for the most reputed automobile brand in India places Maruti Suzuki in the first position followed by Hyundai and Honda. Hyundai’s score was 93 per cent lower than that of Maruti Suzuki. Honda’s score was only six per cent lower than that of Hyundai. The rest of the top ten spots were occupied by BMW at fourth, Tata Motors at fifth, Ford at sixth, Mercedes-Benz at seventh, Volkswagen at eighth, Audi at ninth and finally Toyota at the tenth position.
The study considered a total of 42 automobile brands from 10 countries. Of the 42, there were seven brands from India and Japan, six from Germany and the United Kingdom and four each from USA and Italy. BlueBytes says that the study analysed media and consumer perception of the brands to come to conclusion.
“Action communicated well is the main ingredient that goes into building a reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles are not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision,” said Pooja Kaura, chief spokesperson for India’s Most Reputed Brands study.
The study analysed 50,000 news articles of the automobile brands in question across nine cities in India. Also, the material was sourced from English and Hindi media. The period of the study was from 1st February 2017 to 31st January 2017. Apart from the news analysis, TRA Research interviewed 2,500 consumer-influencers with regards to the respect that the automobile brand commands in the public. The complete report can be purchased for Rs. 999 as well.
The study considered a total of 42 automobile brands from 10 countries. Of the 42, there were seven brands from India and Japan, six from Germany and the United Kingdom and four each from USA and Italy. BlueBytes says that the study analysed media and consumer perception of the brands to come to conclusion.
“Action communicated well is the main ingredient that goes into building a reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles are not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision,” said Pooja Kaura, chief spokesperson for India’s Most Reputed Brands study.
The study analysed 50,000 news articles of the automobile brands in question across nine cities in India. Also, the material was sourced from English and Hindi media. The period of the study was from 1st February 2017 to 31st January 2017. Apart from the news analysis, TRA Research interviewed 2,500 consumer-influencers with regards to the respect that the automobile brand commands in the public. The complete report can be purchased for Rs. 999 as well.
Related News
Popular Maruti Suzuki Models
Latest Cars
Upcoming Cars
Latest News
Jaiveer Mehra | Mar 21, 2026Skoda Kushaq Facelift Launched At Rs 10.69 LakhThe Kushaq packs in new features and, more importantly, a new 8-speed automatic gearbox for the 1.0 TSI engine.1 min read
car&bike Team | Mar 20, 20262026 Triumph Daytona 660 Gets Feature and Hardware Updates OverseasTriumph Motorcycles has updated the Triumph Daytona 660 for 2026 in international markets, with the changes focusing mainly on equipment, handling and styling.1 min read
car&bike Team | Mar 20, 2026Premium Petrol Gets Costlier By Rs. 2 Per Litre, Regular Petrol Price UnchangedAfter a long time prices of Petrol have been increased, though only for premium versions and not regular fuels.1 min read
Jaiveer Mehra | Mar 20, 20262026 Kia Carens Clavis Gets Variant Rejig; New HTX(O) A, GT-Line & X-Line Trims IntroducedOther updates include a feature reshuffle on select mid-spec trims.1 min read
Jaiveer Mehra | Mar 20, 2026All-New Lexus ES Launched In India at Rs 89.99 Lakh; Gets All-Electric Powertrain For First TimeLexus has confirmed two powertrains for the Indian market, the familiar ES 350h and the all-electric ES 500e.2 mins read
Jaiveer Mehra | Mar 20, 2026Mercedes-Benz, Audi, BMW Cars To Cost More In India From April 2026The three German luxury carmakers have announced a price hike of up to 2 per cent, citing rising input costs and currency fluctuations.3 mins read
Seshan Vijayraghvan | Mar 21, 20262026 Renault Duster Review: The Hero Returns, But Does He Deliver?2026 Renault Duster - new design, new platform, modern tech, and most notably, the segment’s most powerful turbo-petrol engine.8 mins read
Carandbike Team | Mar 20, 2026Skoda Kushaq Facelift Review: Sharper, Smarter, Still The Driver’s SUV?Skoda Kushaq facelift comes with updated design, newer features on the inside, and a new 8-speed automatic gearbox. But does it still stand out as the driver’s SUV in its segment?5 mins read
Seshan Vijayraghvan | Mar 10, 20262026 Mercedes-Benz CLA Electric Review: It’s Properly Good!The CLA moniker has returned but in an electric avatar. As impressive as it is, can this baby EQS become a success story?9 mins read
Bilal Firfiray | Mar 9, 2026Citroen C3X Review: 3 Reasons To Buy & 3 Reasons To AvoidThe C3X, with its refined turbo-petrol engine and improved features, deserves your attention. Here’s what works, what doesn’t, and whether it’s worth your money.1 min read
Bilal Firfiray | Feb 28, 2026Tata Punch EV Facelift Review: More Range, More Sense, Less MoneyThe Tata Punch EV facelift gets a bigger 40 kWh battery, faster 60 kW DC charging, improved thermal management, and better real-world range, and all of that at a lower introductory price. But does it become a more complete package now?6 mins read