Maruti Suzuki Is India's Most Reputed Auto Brand According To New Study
last published date : 12 March 2017, 23:58 IST
Highlights
- Maruti Suzuki managed to beat brands Hyundai and Honda
- The study considered a total of 42 automobile brands from 10 countries
- BMW finished 4th on the list while Mercedes finished 6th
A survey conducted by BlueBytes, in association with TRA Research for the most reputed automobile brand in India places Maruti Suzuki in the first position followed by Hyundai and Honda. Hyundai’s score was 93 per cent lower than that of Maruti Suzuki. Honda’s score was only six per cent lower than that of Hyundai. The rest of the top ten spots were occupied by BMW at fourth, Tata Motors at fifth, Ford at sixth, Mercedes-Benz at seventh, Volkswagen at eighth, Audi at ninth and finally Toyota at the tenth position.
The study considered a total of 42 automobile brands from 10 countries. Of the 42, there were seven brands from India and Japan, six from Germany and the United Kingdom and four each from USA and Italy. BlueBytes says that the study analysed media and consumer perception of the brands to come to conclusion.
“Action communicated well is the main ingredient that goes into building a reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles are not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision,” said Pooja Kaura, chief spokesperson for India’s Most Reputed Brands study.
The study analysed 50,000 news articles of the automobile brands in question across nine cities in India. Also, the material was sourced from English and Hindi media. The period of the study was from 1st February 2017 to 31st January 2017. Apart from the news analysis, TRA Research interviewed 2,500 consumer-influencers with regards to the respect that the automobile brand commands in the public. The complete report can be purchased for Rs. 999 as well.
The study considered a total of 42 automobile brands from 10 countries. Of the 42, there were seven brands from India and Japan, six from Germany and the United Kingdom and four each from USA and Italy. BlueBytes says that the study analysed media and consumer perception of the brands to come to conclusion.
“Action communicated well is the main ingredient that goes into building a reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles are not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision,” said Pooja Kaura, chief spokesperson for India’s Most Reputed Brands study.
The study analysed 50,000 news articles of the automobile brands in question across nine cities in India. Also, the material was sourced from English and Hindi media. The period of the study was from 1st February 2017 to 31st January 2017. Apart from the news analysis, TRA Research interviewed 2,500 consumer-influencers with regards to the respect that the automobile brand commands in the public. The complete report can be purchased for Rs. 999 as well.
# BMW# Honda# Hyundai# Maruti Suzuki cars# Most Reputed Auto Brand In India# Most Reputed Auto Brand# Maruti Suzuki Brand# Auto Industry
Kingshuk Dutta
It has been 10 years since Kingshuk stepped into the interesting world of automotive journalism. From being a part of a team that drove two Mercedes-Benz SUVs from Germany to India to covering the WRC in Australia, along with various international media events he has done it all. He is equally happy behind the wheel of a car or on a motorcycle. All he wishes is to own and adventure touring motorcycle and explore India. In case you would want to help him realise his dream, please drop him a mail. Donations are accepted in cash and kind. Also, he dabbles in automotive photography, Liverpool, Football and Metallica are things close to his heart.
Read all latest news and reviews from Kingshuk Dutta →
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