Maruti Suzuki Is India's Most Reputed Auto Brand According To New Study

A survey conducted by BlueBytes, in association with TRA Research for the most reputed automobile brand in India places Maruti Suzuki in the first position followed by Hyundai and Honda.

By Kingshuk Dutta

1 mins read

Published on March 12, 2017

Highlights

Maruti Suzuki managed to beat brands Hyundai and Honda
The study considered a total of 42 automobile brands from 10 countries
BMW finished 4th on the list while Mercedes finished 6th

A survey conducted by BlueBytes, in association with TRA Research for the most reputed automobile brand in India places Maruti Suzuki in the first position followed by Hyundai and Honda. Hyundai’s score was 93 per cent lower than that of Maruti Suzuki. Honda’s score was only six per cent lower than that of Hyundai. The rest of the top ten spots were occupied by BMW at fourth, Tata Motors at fifth, Ford at sixth, Mercedes-Benz at seventh, Volkswagen at eighth, Audi at ninth and finally Toyota at the tenth position. The study considered a total of 42 automobile brands from 10 countries. Of the 42, there were seven brands from India and Japan, six from Germany and the United Kingdom and four each from USA and Italy. BlueBytes says that the study analysed media and consumer perception of the brands to come to conclusion. “Action communicated well is the main ingredient that goes into building a reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles are not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision,” said Pooja Kaura, chief spokesperson for India’s Most Reputed Brands study. The study analysed 50,000 news articles of the automobile brands in question across nine cities in India. Also, the material was sourced from English and Hindi media. The period of the study was from 1st February 2017 to 31st January 2017. Apart from the news analysis, TRA Research interviewed 2,500 consumer-influencers with regards to the respect that the automobile brand commands in the public. The complete report can be purchased for Rs. 999 as well.