Honda Two Wheelers Crosses 28 Million Sales Mark;

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Honda Two Wheelers Crosses 28 Million Sales Mark; Market Share Up To 26 Per Cent

By car&bike Team

Published on October 30, 2016

Highlights

Honda attributes its success to the Livo, CB Shine SP and Hornet 160R
Honda has sold over 50,000 Navi units since its launch six months ago
Honda grew by 24% in first half of FY 2016-17

Honda Motorcycles & Scooters India is celebrating Diwali as it crosses the 28 million sales mark. In the recent months, Honda 2 Wheelers attributes its success to the Livo, CB Shine SP and the Hornet 160R. Another model which has done really well for Honda is the Navi. Since it was launched, the sales of the Navi have crossed the 50,000 mark in barely 6 months. Speaking about trust, Honda 2 Wheeler says that the first 1 million sales came in 44 months of operation while the last 4 million sales have come in just 9 months. (Honda CB Hornet 160R Special Edition) Talking about the landmark achievement, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India said, "India is the fastest growing economy in the world and one of the most important markets for Honda. With this vision of growth, today we have achieved a new milestone for our business in India. The journey to the 28 million milestone has been phenomenal. We are deeply humbled by the faith and trust that our customers have reposed in brand Honda. We thank our valued customers, business partners, associates, and all our colleagues at Honda for this remarkable feat." (Honda Navi) As far as market share is concerned, Honda now owns 26 per cent of the Indian Two-Wheeler industry at the end of the first half of FY 2016-17. It was also the highest volume gainer in the industry with over 5, 02,726 units sold, which is a massive 43 per cent of new two-wheelers sold. The company grew at an impressive 24 per cent as compared to the industry growth of 13 per cent. One of the major reasons is the fact that Honda is operating at full capacity at all of its four manufacturing plants in India. The combined output of all the four plants is a whopping 5.8 million units per annum. The company has close to 4,800 sales outlets across the country and it is planning to add another 500 outlets before March 2017. There will be special emphasis on semi-urban and rural areas as well.