Lionel Messi Becomes Brand Ambassador for Tata Motors
Shoumeshwar Sen
1 min read
Nov 03, 2015, 12:41 AM
Tata Motors have signed up football superstar and international sports icon Lionel Messi as global brand ambassador for their passenger vehicles division. Tata have pulled off a bit of a coup since this is the first time that Messi will be endorsing an Indian brand.
Speaking after signing the long-term contract, Lionel Messi said, "Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with the Argentina national team and I hope to visit it again.
"Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more," the back-to-back four-time World Player of the Year added.
To start with, the Barcelona player will star in Tata Motors' '#madeofgreat' campaign.
Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, "We are very excited to have Lionel Messi on board. He is talent galore with conviction and is an icon for today's youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign - 'What drives us from within is what makes us great.'
"Through this powerful campaign,we will communicate the values and ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi's unique ability to appeal globally, transcending geographies, makes him the ideal person to represent our brand, internationally.
"This is the first campaign in the series and many more will unfold as we move on in this long-term association," he added.
Tata Motors, which owns the Jaguar Land Rover brand, is on an aggressive car launch spree with the likes of Zest, Bolt and GenX Nano unveiled recently.
Related News
Popular Tata Models
Latest Cars
Upcoming Cars
Latest News
Jafar Rizvi | Mar 24, 20262026 Mercedes-Maybach S-Class Revealed With More Powerful V8, Updated DesignThe 2026 Maybach S-Class brings design revisions in line with the new S-Class, a more powerful V8 engine, while retaining the V12 in select markets.1 min read
car&bike Team | Mar 24, 2026All-New Freelander SUV To Debut On March 31Chery and JLR will revive the Freelander name with a new SUV set to debut towards the end of this month.1 min read
car&bike Team | Mar 23, 2026Triumph 350cc Motorcycles Set To Launch On April 6-7Triumph Motorcycles will launch its new sub-350cc motorcycles in India on April 6-7, in order to comply with the lower GST rates.1 min read
Carandbike Team | Mar 23, 2026Mahindra, HPCL Partner To Expand EV Charging Network Pan-IndiaUnder the partnership, Mahindra will set up its Charge-iN EV network at HPCL fuel stations across the country.1 min read
Jaiveer Mehra | Mar 23, 20262026 Skoda Kushaq Facelift Variant-Wise Prices, Features DetailedThe facelifted Kushaq is offered across 5 trim levels and retains the 1.0 TSI and 1.5 TSI engine options from the outgoing model.1 min read
Jaiveer Mehra | Mar 22, 20262026 Xiaomi SU7 Debuts With More Tech, 900+ Km RangeXiaomi has made notable updates to the SU7 under the skin, ranging from standardising features across the range to introducing all-new features.1 min read
Janak Sorap | Mar 25, 2026Ducati Desmo450 MX Review: In PicturesDucati’s first-ever motocross motorcycle, the Ducati Desmo450 MX, promises extreme performance and race-focused engineering, and we recently experienced it at BigRock Dirt Park to find out what it’s really like to ride.1 min read
Bilal Firfiray | Mar 24, 2026Nissan Gravite Review: Sub-Rs 10 Lakh Seven-Seater That’s PracticalNissan has introduced the Gravite as a practical seven-seater that’s affordable, that’s easy to live with, and value for money. But should you buy it?1 min read
Janak Sorap | Mar 23, 2026Ducati Desmo450 MX Review: No Road, Only DirtDucati’s first-ever motocross motorcycle promises extreme performance, advanced technology and race-focused engineering, and we got a chance to experience it at BigRock Dirt Park to see what it’s really like.7 mins read
Seshan Vijayraghvan | Mar 21, 20262026 Renault Duster Review: The Hero Returns, But Does He Deliver?2026 Renault Duster - new design, new platform, modern tech, and most notably, the segment’s most powerful turbo-petrol engine.8 mins read
Bilal Firfiray | Mar 20, 2026Skoda Kushaq Facelift Review: Sharper, Smarter, Still The Driver’s SUV?Skoda Kushaq facelift comes with updated design, newer features on the inside, and a new 8-speed automatic gearbox. But does it still stand out as the driver’s SUV in its segment?5 mins read