Tata Motors to Revamp Dealerships Ahead of Zest and Bolt Launch

Tata Motors seems in mood to leave no stones unturned to make the Zest and the Bolt a grand success in the country. Tata Motors has announced to hire a workforce of over 3,000 staff across all Tata dealerships and launched an initiative to upgrade its dealer and service network. The company believes that dealership revamp initiative and recruitment of skilled staff will provide an enriched purchase experience to its buyers.

Tata Motors with its dealers will recruit candidates for the roles such as Customer Advisors, Team Leaders and Sales Managers across more than 200 dealerships. Prospective candidates will then be evaluated through aptitude and psychometric tests.

Commenting on this announcement, Mr. Ranjit Yadav, President - Passenger Vehicles Business Unit, Tata Motors, said, "In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt. We are gearing up as we move closer to the launch. Besides our new range of products, our retail experience will also go through a sea change. Our customer-centered cars are being backed with customer-engaging purchase experience at our dealerships. This is a step forward for us in reinforcing our commitment to provide best-in-class purchase experience."

Under the dealership revamp initiative, Tata Motors' dealers and service network wil be upgraded for giving customers a "world class showroom ambience, purchase experience and after-market service". "The revamped dealerships will be loaded with technology, wherein, customers, with help of specially trained sales managers, will be able to configure their cars real time on video walls using tablet PCs.", said the company in a statement.

The company is also working closely with dealerships to develop their HR guideline manual that keeps a track record of recruitment, training, reward system and retention.