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Maruti Suzuki Sold 2 Lakh Cars Through Its Online Sales Network

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Since April 2019, the company has received nearly 21 lakh digital enquiries, leading to around 20 per cent of its total sales. This has further increased by by over 33 per cent during the last 5 months due to COVID-19.

In the last 2 years, Maruti Suzuki has integrated over 1000 dealerships across 3000 online touchpoints expand View Photos
In the last 2 years, Maruti Suzuki has integrated over 1000 dealerships across 3000 online touchpoints

Highlights

  • Maruti Suzuki has sold 2 lakh+ cars via digital channels since April 2019
  • Since April 2019 Maruti has received nearly 21 lakh digital enquiries
  • Maruti Suzuki's digital enquiries have increased by 33% in last 5 months

Maruti Suzuki India has announced that it has sold over 2 lakh cars through its digital channels, which currently covers over 1000 dealerships across the country. The carmaker first started accepting online bookings back in 2017, and slowly expanded its digital footprint with other features like the customisation tool i-Create. Over the last couple of years, the company has seen a 5-fold increase in digital enquiries, and since April 2019, the company has received nearly 21 lakh digital enquiries, leading to around 20 per cent of its total sales. The company says that due to COVID-19, the digital enquiry contribution has further increased exceeding 33 per cent during the last 5 months.

Also Read: Maruti Suzuki Introduces New Festive Edition Variants On The Alto, Celerio And WagonR

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Maruti Suzuki says customers who enquire through its digital channel end up purchasing a car within 10 days

Speaking on the Digital initiatives, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, "Nearly 95 per cent of new car sales in India are digitally influenced as per the Google Auto Gear Shift India 2020 Report. Customers first research online and then buy at the physical dealerships. While online experience provides the complete spectrum of information to the customers, at the last mile the customers seek assurance of the deal from their trusted dealer advisors. Interestingly, customers who enquire through our digital channel end up purchasing a car within 10 days. This reaffirms that with a robust online to offline platform executed by a digitally enabled salesforce, converting digital enquiries into sales becomes easier."

Also Read: Maruti Suzuki Records 52 Per Cent Production Growth In October 2020

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Maruti Suzuki's hyper-local platform is designed to help customers discover faster and connect to their nearest dealers

Also Read: Maruti Suzuki Alto Completes 20 Years In India

The company says that as customer behaviour further shifts online, dealerships' websites are witnessing a much larger traffic flow. It further adds that, according to a research done by Google, over 72 per cent of auto customers search for their dealers online, which has prompted to the company to take what it calls, the Hyperlocal marketing approach. Talking about that Srivastava added, "We witnessed a two-fold increase in 'Near Me' customer searches for Maruti Suzuki dealers. Our investment to create a hyper-local platform is to help customers discover faster and connect to their nearest dealers. This initiative has seen rapid growth in the recent times. In the last 2 years, we have integrated over 1000 dealerships across 3000 online touchpoints in this digital transformation journey"

Also Read: Maruti Suzuki And Microsoft Partner To Launch New Driver Training Technology - HAMS

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Additionally, Maruti Suzuki India has also been working with its dealer partners to help them build their digital marketing capabilities. For that, Maruti Suzuki consistently offers training to its dealer partners to upgrade their knowledge of the online platforms. These dedicated digital lead management teams have been trained through regular physical and virtual training on the finer nuances of managing the expectations of today's digitally-savvy customer.

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