MG Motor India's First Digital Showroom Opened In Bengaluru

MG Motor India has opened its first digital studio in Bengaluru where no cars will be on display. Yes! You read it right. The digital showroom or studio will not have a single car on display physically but customers' would be able to experience the car digitally. The concept is aimed at showcasing a unique visual immersive experience, offering a peek into the future of automotive retail. The new digital studio displays the Hector using digital tools such as 'Immersive Voice' and AI-based Human Recognition along with offering Augmented Reality and other digital engagement tools for customers.

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Commenting on the inauguration of the first Digital Studio, Rajeev Chaba, President & Managing Director, MG Motor India said, "The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business."

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The new digital studio displays the Hector using digital tools.