Mahindra Thar NFTs Garner Bids Worth Rs. 26 Lakh

Non-fungible tokens or NFTs are the latest trends in the digital world, and a lot of the current excitement is around using the tech to sell digital art. Almost everyone is doing it, and so did Mahindra a few days back, when it announced its first tranche of NFTs revealing the first set of four superhero-themed NFTs based on the Mahindra Thar. The four NFTs have been named Born of the Earth, Taking Flight, Standing Tall, and Exploring the Impossible, News, now comes in, that the company recorded bids worth Rs. 26 lakh, while one of the digital pieces was sold for a record Rs. 11 lakh. The said NFT is that of the Mahindra Thar Standing Tall.

Also Read: Mahindra Reveals Four Superhero-Based Thar NFTs

Anand Mahindra shared the news on social media and said, “An overwhelming response to the auction which means it's almost as expensive as buying the real #Thar! But that makes sense since the NFT is truly one of a kind.”

The auction took place between March 29-31, 2022, on Mahindra Gallery – an online NFT marketplace developed in collaboration with Tech Mahindra, with all the proceeds going towards Project Nanhi Kali to support the education of underprivileged girls. The four-superhero themed NFTs based on the Mahindra Thar are based in surreal surroundings using visual styles that verge on the fantastical, symbolism, and written narratives that accompany each NFT.